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PR Newswire
23-10-2019, 06:12 PM
Singapore-based snack maker goes on wild gut-churning ride in Hong Kong IPO
Bloomberg
23/10/2019, 3:53pm
(Oct 23): Investors in a snack maker’s initial public offering in Hong Kong were sitting on losses just minutes after watching the shares almost triple.
Shares in Singapore-based Snack Empire Holdings surged as high as 188% on their debut on Wednesday, before sinking into the red 45 minutes later. The retail portion of the HK$130 million ($22.6 million) IPO was almost 14 times subscribed.
![[Image: Snack+Empire+347761335.png]](https://tesuploads.s3-ap-southeast-1.amazonaws.com/SJC/Snack+Empire+347761335.png)
More details in https://www.theedgesingapore.com/news/ip...g-kong-ipo
Company Profile
Snack Empire Holdings is a food and beverage group offering Taiwanese Snacks and Beverages under its Shihlin Taiwan Street SnacksR brand. Its Core Menu comprised eight Snacks Products and four Beverages Products. Its Snacks Products included XXL Crispy Chicken, Handmade Oyster Mee Sua, Sweet Plum Potato Fries, Seafood Tempura, Happy! Ricebox, Crispy Floss Egg Crepe, Sausage Cheese Egg Crepe, Mushroom Cheese Egg Crepe; while Beverages Products included Winter Melon Tea, Smoked Plum Juice, Honey Lemon Cooler, Lemon Ai-Yu Jelly (with Honey) and its own range of bottled drinking water.
The Group history can be traced back to 2003, with a vision to introduce authentic Taiwanese cuisine to the fast food industry in Singapore. Throughout its years of operations, it has successfully charted the course from its first pop-up store opened in Singapore in November 2003 to 228 Shihlin Outlets and Restaurants with international footprints spanning across Singapore, Malaysia, Indonesia and United States. In addition, it has entered into Franchise Agreements for the opening of franchise Outlet(s)/Restaurant(s) in Brunei and Egypt, respectively.
The Group operates Shihlin Outlets and Restaurants under its Shihlin Taiwan Street SnacksR brand adopting two basic models, namely (i) Self-operated model; and (ii) franchise and licence model. It generates revenue from its Self-operated Outlets and Restaurants from selling its Snacks and Beverages to end consumers. The sources of revenue of franchise/licence operation include (i) sales of goods comprising mainly beverages, food products and packaging materials to Franchisees and Licensee; (ii) Franchise Fees and Licence Fees; and (iii) advertising and promotion fees collected from its Franchisees in Singapore and West Malaysia.
The Group's 228 Shihlin Outlets and Restaurants comprised (i) 15 Selfoperated Outlets in Singapore; (ii) 14 Self-operated Restaurants in West Malaysia; (iii) two franchise Outlets in Singapore; (iv) three franchise Restaurants in Singapore; (v) three franchise Outlets in West Malaysia; (vi) 62 franchise Restaurants in West Malaysia; (vii) one franchise Outlet in East Malaysia; (viii) two franchise Restaurants in East Malaysia; (ix) 20 sub-licence Outlets in Indonesia; (x) 101 sublicence Restaurants in Indonesia; (xi) three franchise Restaurants in Northern California; and (xii) two sub-franchise Restaurants in Northern California.
See also http://www.etnet.com.hk/www/eng/stocks/c...pe=listing
Bloomberg
23/10/2019, 3:53pm
(Oct 23): Investors in a snack maker’s initial public offering in Hong Kong were sitting on losses just minutes after watching the shares almost triple.
Shares in Singapore-based Snack Empire Holdings surged as high as 188% on their debut on Wednesday, before sinking into the red 45 minutes later. The retail portion of the HK$130 million ($22.6 million) IPO was almost 14 times subscribed.
More details in https://www.theedgesingapore.com/news/ip...g-kong-ipo
Company Profile
Snack Empire Holdings is a food and beverage group offering Taiwanese Snacks and Beverages under its Shihlin Taiwan Street SnacksR brand. Its Core Menu comprised eight Snacks Products and four Beverages Products. Its Snacks Products included XXL Crispy Chicken, Handmade Oyster Mee Sua, Sweet Plum Potato Fries, Seafood Tempura, Happy! Ricebox, Crispy Floss Egg Crepe, Sausage Cheese Egg Crepe, Mushroom Cheese Egg Crepe; while Beverages Products included Winter Melon Tea, Smoked Plum Juice, Honey Lemon Cooler, Lemon Ai-Yu Jelly (with Honey) and its own range of bottled drinking water.
The Group history can be traced back to 2003, with a vision to introduce authentic Taiwanese cuisine to the fast food industry in Singapore. Throughout its years of operations, it has successfully charted the course from its first pop-up store opened in Singapore in November 2003 to 228 Shihlin Outlets and Restaurants with international footprints spanning across Singapore, Malaysia, Indonesia and United States. In addition, it has entered into Franchise Agreements for the opening of franchise Outlet(s)/Restaurant(s) in Brunei and Egypt, respectively.
The Group operates Shihlin Outlets and Restaurants under its Shihlin Taiwan Street SnacksR brand adopting two basic models, namely (i) Self-operated model; and (ii) franchise and licence model. It generates revenue from its Self-operated Outlets and Restaurants from selling its Snacks and Beverages to end consumers. The sources of revenue of franchise/licence operation include (i) sales of goods comprising mainly beverages, food products and packaging materials to Franchisees and Licensee; (ii) Franchise Fees and Licence Fees; and (iii) advertising and promotion fees collected from its Franchisees in Singapore and West Malaysia.
The Group's 228 Shihlin Outlets and Restaurants comprised (i) 15 Selfoperated Outlets in Singapore; (ii) 14 Self-operated Restaurants in West Malaysia; (iii) two franchise Outlets in Singapore; (iv) three franchise Restaurants in Singapore; (v) three franchise Outlets in West Malaysia; (vi) 62 franchise Restaurants in West Malaysia; (vii) one franchise Outlet in East Malaysia; (viii) two franchise Restaurants in East Malaysia; (ix) 20 sub-licence Outlets in Indonesia; (x) 101 sublicence Restaurants in Indonesia; (xi) three franchise Restaurants in Northern California; and (xii) two sub-franchise Restaurants in Northern California.
See also http://www.etnet.com.hk/www/eng/stocks/c...pe=listing
Specuvestor: Asset - Business - Structure.
