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I am not sure if the product has a brand equity value to itself, especially for power banks. The barriers to entry is low for such accessories. I've been noticing that a lot of people are giving out power banks as freebies and I myself have received a power bank which was a "built-to-order" by a colleague of mine. So, to get someone to manufacture power banks and then re-sell it is not difficult.
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(06-01-2014, 11:05 PM)dzwm87 Wrote: I am not sure if the product has a brand equity value to itself, especially for power banks. The barriers to entry is low for such accessories. I've been noticing that a lot of people are giving out power banks as freebies and I myself have received a power bank which was a "built-to-order" by a colleague of mine. So, to get someone to manufacture power banks and then re-sell it is not difficult.
Brand equity cannot be grown overnight, let's give it some time to germinate. If you google "power bank Singapore", you will likely see Valore products occupying 5, 6 positions out of top 10 search results. That's not too bad. You will also realise Challenger websites occupying around 2 spots in the search results which help to give people the impression that Valore is more reliable among all the other alternatives.
Piggybacking the Challenger brand may not be a bad idea. Creating a differentiated brand experience may be an issue later on. I see the same sales personnel rotating their shifts between Valore and Challenger outlets, so no difference in sales pitch? Until you are hooked onto the brand, I think most ppl would still go to Challenger to get their stuff.
A stock well bought is half sold - Ben Graham
Price is the most important factor to use in relation to value - Walter Schloss
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The company end-year 2013 will be announced on 12 February 2014, after trading hours.
Final dividend will be the same as last year, 1.25 cents or more?
(vested)
Ref:
http://infopub.sgx.com/FileOpen/Challeng...eID=270492
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“夏则资皮，冬则资纱，旱则资船，水则资车” - 范蠡
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what if sales drop or little growth but margin improves and better than competitor like courts?
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(15-01-2014, 05:07 PM)kopitescouser Wrote: what if sales drop or little growth but margin improves and better than competitor like courts?
The company's NPM is always better than Court's (excludes its credit service), and Pertama's (Harvey Norman). One of the reasons is the company sold more high margin accessories than both of them.
“夏则资皮，冬则资纱，旱则资船，水则资车” - 范蠡
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If I'm a promoter at challenger, but I'm employed by another agency to work there to promote a certain brand. I'm still allowed to buy their shares right.
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