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(16-04-2013, 09:07 AM)felixleong Wrote: http://www.channelnewsasia.com/news/sing...39694.html
SINGAPORE: Authorities in Singapore have announced perks to encourage pre-peak hour travel by MRT.
Commuters who end their journeys at 16 designated MRT stations in the city area before 7.45am on weekdays will enjoy free travel.
Those that exit between 7.45am and 8am will be given a discount of up to 50 cents.
This one year trial by the Land Transport Authority will begin on June 24 and will be funded by the government.
The objective of the trial is to encourage commuters to travel early and spread out peak hour crowds.
-TODAY
Good for consumers bad for shareholders
free morning mrt will also cannibalize bus and cab business
not vested
Well, it depends who eventually foots the shortfall...
(not vested)
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Since Gov is funding (or paying the fare), there will be no revenue loss? In fact, it may increase the train ridership?
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(16-04-2013, 10:13 AM)egghead Wrote: Since Gov is funding (or paying the fare), there will be no revenue loss? In fact, it may increase the train ridership?
Free ridership does not bring in fare income, but it might increase advert fee and rental of non-fare income
A win-win solution...
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no pricing power...
if smrt really has pricing power, to benefit shareholders
it should charge a higher fare during peak hours instead
but its not possible la, sure many angry citizens haha
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expected costs 10mio, which is funded by the G
no mention of the fare burden after the 1y trial
*****************
Commuters who take the MRT to the city area before 745am on weekdays will be able to travel free of charge from June 24 onwards.
MRT commuters must end their journey before 7.45am on Mondays to Fridays (excluding pubic holidays) at 16 designated MRT stations in the city area.
The 16 designated stations are Bugis, Chinatown, City Hall, Clarke Quay, Dhoby Ghaut, Lavender, Orchard, Outram Park, Raffles Place, Somerset, Tanjong Pagar, Bayfront, Bras Basah, Esplanade, Marina Bay and Promenade. The train journey must not begin at any of these 16 designated stations.
Commuters who exit at these stations between 7.45am and 8am will be given a discount of up to 50 cents off their train fare. The Government will be funding this one-year trial.
The one-year trial was announced by Transport Minister Lui Tuck Yew on Tuesday morning at Raffles Place station. The trial is expected to cost S$10 million and will be funded by the government.
The objective of the trial is to encourage commuters who are able and willing to make changes to their travel schedule to travel earlier into the city area before the peak hour.
In a media statement, the LTA said this would help spread out the morning peak hour crowds to the pre-peak period, and ease the crowding situation on city-bound stretches of the MRT network.
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will taxi operators be hurt by this?
since demand for taxis during the peak hours will be less
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