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20-04-2018, 03:32 PM
Encouraging signs for retailers as consumers head back to the shopping mall: PwC survey
Consumers shopping more at bricks-and-mortar stores as they seek ‘sensory and social experience’
Jane Li
PUBLISHED : Friday, 20 April, 2018, 3:00pm
UPDATED : Friday, 20 April, 2018, 3:00pm
Retailers who have been blighted by declining sales at their bricks-and-mortar stores have a reason to smile, as consumers who used to view it as a chore are now back to enjoying it, according to PwC’s Global Consumer Insights Survey.
“Physical shopping is, in fact, not falling out of favour as an activity,” the consultancy’s survey of 22,000 online shoppers in 27 territories across the world found.
The number of shoppers who opted to shop at physical stores at least once a week started to increase since 2015, after seeing five years of decline since 2010, when the survey was first launched. PwC said one of the reasons for the rise was because of shoppers’ need to seek “sensory and social experience”.
“By 2014, only 36 per cent of respondents said they shopped at bricks-and-mortar at least weekly. But since then we have seen increases in weekly bricks-and-mortar shoppers, from 40 per cent in 2015 up to 44 per cent in this year’s survey.”
More details in http://www.scmp.com/business/companies/a...g-mall-pwc
Consumers shopping more at bricks-and-mortar stores as they seek ‘sensory and social experience’
Jane Li
PUBLISHED : Friday, 20 April, 2018, 3:00pm
UPDATED : Friday, 20 April, 2018, 3:00pm
Retailers who have been blighted by declining sales at their bricks-and-mortar stores have a reason to smile, as consumers who used to view it as a chore are now back to enjoying it, according to PwC’s Global Consumer Insights Survey.
“Physical shopping is, in fact, not falling out of favour as an activity,” the consultancy’s survey of 22,000 online shoppers in 27 territories across the world found.
The number of shoppers who opted to shop at physical stores at least once a week started to increase since 2015, after seeing five years of decline since 2010, when the survey was first launched. PwC said one of the reasons for the rise was because of shoppers’ need to seek “sensory and social experience”.
“By 2014, only 36 per cent of respondents said they shopped at bricks-and-mortar at least weekly. But since then we have seen increases in weekly bricks-and-mortar shoppers, from 40 per cent in 2015 up to 44 per cent in this year’s survey.”
More details in http://www.scmp.com/business/companies/a...g-mall-pwc
Specuvestor: Asset - Business - Structure.