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No Signboard Holdings
14-08-2019, 03:15 PM.
Post: #41
RE: No Signboard Holdings
Diworsification that is.
Too many small-cap companies dabble into uncharted waters and lose money.
Serial Systerm, for instance, went into durian business and continues bleeding.

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14-08-2019, 03:34 PM.
Post: #42
RE: No Signboard Holdings
(14-08-2019, 03:15 PM)Shiyi Wrote: Diworsification that is.
Too many small-cap companies dabble into uncharted waters and lose money.
Serial Systerm, for instance, went into durian business and continues bleeding.

Serial system as a group is still profitable though Musang durian business is in the red.

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15-08-2019, 11:55 AM.
Post: #43
RE: No Signboard Holdings
https://www.businesstimes.com.sg/compani...talist-ipo

Check out the cornerstone investors here. They probably made loss of up to 80% given today's share price. I was tempted to buy some shares to punt at today's price of 5.4 cents, but i decide to pass

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15-08-2019, 12:27 PM.
Post: #44
RE: No Signboard Holdings
(15-08-2019, 11:55 AM)money Wrote: https://www.businesstimes.com.sg/compani...talist-ipo

Check out the cornerstone investors here. They probably made loss of up to 80% given today's share price. I was tempted to buy some shares to punt at today's price of 5.4 cents, but i decide to pass

Trying to justify the price is cheap because it is now XX% cheaper than the price paid by someone else (maybe supposed to be more knowledgeable or richer) earlier, is probably not a good basis to punt. It's a good pass, although i have to admit i don't have much insights into this company's fundamentals. But the classic IPO pump and dump trick is there for all to see - improving profitability (not not revenue) just before IPO, putting up a "sexy business" like beer, and then just writing them all off after that.

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Yesterday, 11:30 AM.
Post: #45
RE: No Signboard Holdings
(14-08-2019, 03:15 PM)Shiyi Wrote: Diworsification that is.
Too many small-cap companies dabble into uncharted waters and lose money.
Serial Systerm, for instance, went into durian business and continues bleeding.

To be fair, a seafood operator going into fastfood themed outlets is not exactly diversification. From a business standpoint, it would be some sort of vertical expansion. Their Hawker QSR also try to leverage on their NSB fame via the chili crab burger and their burger box has a big red crab pic+NSB name printed on it. I think - sometimes you win in business, sometimes you don't.

I took a look at the Google images of its outlets - they remind me of an exact copy of latest McD furnishings - it looks sleek and modern with auto payment kiosks. To be honest, I am not a marketing/brand expert and it is really easy to pick mistakes after the failure has occurred (confirmation bias at work), but for the 2cents worth, I feel that they got their "Hawker" brand name wrong. The word "Hawker" literally will remind Singaporeans of well, hawker centers, which are generally hot/stuffy, empty tables with (unused) tissue papers, sugar cane machines and the ever-present tissue paper sellers - it definitely clashes with their sleek/modern feel out of their outlets and doesn't do the designers a favor. I can imagine a potential customer walking by, see the outlet and feel nice about it, then only to suffer some sort of cognitive dissonance when they see the Hawker name. It simply doesn't create enough dopamine for the potential customer to try to buy something from them.

Response to SGX's questions on the closure:
https://links.sgx.com/FileOpen/NSB%20-%2...eID=574664

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11 hours ago.
Post: #46
RE: No Signboard Holdings
There was one outlet at Kent Ridge MRT station. My wife asked me if wanna try. I took a look, "Hawker" then at its price $4.50 for drink, burger and fries. The burger and fries portion doesnt seem big. I told her "Hawker" food so expensive at $4.50. Next, we walked to the outlet to take a look. Totally no queue at all. I told her, no queue, the food likely not fresh. So we gave it a pass.

I think branding wise is wrong. They shld not have branded it as "Hawker" food.

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