Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
22-06-2017, 09:21 PM.
Post: #1
As the disruption playbook says - a startup shouldn't try to compete head-to-head with the incumbent (market leaders) but target a specific under-served/less attractive portion of the market. Airbnb has dominated the lower end of the short term housing market and is now targeting the premium section.

Airbnb Readies a Premium Tier to Compete More With Hotels, Sources Say
  • Service will rely on inspectors to check homes for quality

  • Pilot program is designed to lure wealthier travelers
Airbnb Inc. is close to launching a new service that will match guests with quality-inspected home and apartment rentals. The product is intended to attract higher-paying travelers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels, said three people familiar with the project.

The service, expected to launch as a pilot with a select group of hosts as soon as this week, will send Airbnb inspectors into hosts’ homes to ensure they meet a checklist of quality standards designated by the company, said two of the people. If the homes pass the inspection they will be eligible for a featured section of Airbnb’s website and mobile apps, they added.

Find Reply
30-06-2017, 06:15 PM. (This post was last modified: 30-06-2017, 06:15 PM by weijian.)
Post: #2
RE: AirBnB
"AirBnB Luxe", in addition to "AirBnB Select"

Airbnb said to be planning new tier for luxury vacation rentals

Find Reply

Forum Jump:

Users browsing this thread: 1 Guest(s) | Return to Top | Lite (Archive) Mode | RSS Syndication | CONTACT US: | | Share Buy-Back | Disclosure of Interest