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AirBnB
22-06-2017, 09:21 PM.
Post: #1
AirBnB
As the disruption playbook says - a startup shouldn't try to compete head-to-head with the incumbent (market leaders) but target a specific under-served/less attractive portion of the market. Airbnb has dominated the lower end of the short term housing market and is now targeting the premium section.

Airbnb Readies a Premium Tier to Compete More With Hotels, Sources Say
  • Service will rely on inspectors to check homes for quality

  • Pilot program is designed to lure wealthier travelers
Airbnb Inc. is close to launching a new service that will match guests with quality-inspected home and apartment rentals. The product is intended to attract higher-paying travelers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels, said three people familiar with the project.

The service, expected to launch as a pilot with a select group of hosts as soon as this week, will send Airbnb inspectors into hosts’ homes to ensure they meet a checklist of quality standards designated by the company, said two of the people. If the homes pass the inspection they will be eligible for a featured section of Airbnb’s website and mobile apps, they added.

https://www.bloomberg.com/news/articles/...ith-hotels

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30-06-2017, 06:15 PM. (This post was last modified: 30-06-2017, 06:15 PM by weijian.)
Post: #2
RE: AirBnB
"AirBnB Luxe", in addition to "AirBnB Select"

Airbnb said to be planning new tier for luxury vacation rentals

http://www.businesstimes.com.sg/technolo...on-rentals

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