The Straits Times
www.straitstimes.com
Published on Mar 03, 2013
Buffett goes on newspaper buying spree
New York - Over the last half-century, Mr Warren Buffett has built a reputation as a contrarian investor, betting against the crowd to amass a fortune estimated at US$54 billion (S$68 billion).
He underscored that instinct in his annual letter to shareholders published last Friday. In a year when he did not make any large acquisitions, he bought dozens of newspapers - a business others have shunned.
His company, Berkshire Hathaway, has bought 28 dailies in the last 15 months for US$344 million.
"There is no substitute for a local newspaper that is doing its job," he wrote. "People will seek their news - what's important to them - from whatever sources provide the best combination of immediacy, ease of access, reliability, comprehensiveness and low cost."
The key will be in figuring out how to successfully charge for online content, he said.
"Papers delivering comprehensive and reliable information to tightly bound communities and having a sensible Internet strategy will remain viable for a long time," Mr Buffett wrote.
He cited The Wall Street Journal as having adopted a pay model early on for online content.
Success will not come from cutting news content or frequency of publication, he said, adding: "Indeed, skimpy news coverage will almost certainly lead to skimpy readership."
Mr Buffett, a long-time owner of The Buffalo News and a stakeholder in The Washington Post, has long proclaimed his love for newspapers but publicly swore off them in 2009, telling shareholders that he would not buy a newspaper at any price.
So his announcement last year at Berkshire's annual meeting that he was interested in buying small newspapers surprised many.
In an interview with The Daily Beast last year, he said he had faith in newspapers and thought they have a specific role to play in society and serve a valuable purpose.
There was profit potential and one reason was that buying newspapers had become less expensive.
The newspaper purchases are relatively minor deals for Berkshire, and just a small part of the giant conglomerate.
Mr Buffet's buying spree started in November 2011, with The Omaha World-Herald, his hometown paper, for a reported US$200 million. By last May, he bought out the chain of newspapers owned by Media General, except for The Tampa Tribune.
In recent months, he continued to express interest in buying more papers "at appropriate prices - and that means a very low multiple of current earnings".
A former paperboy and member of the Newspaper Association of America's carrier hall of fame, Mr Buffett devoted nearly three out of 24 pages of his annual report to newspapers.
Among local United States papers, Mr Buffett sees the Arkansas Democrat-Gazette, published by Mr Walter Hussman Jr, as a model for success in the digital age.
"Over the past decade, his paper has retained its circulation far better than any other large paper in the country," Mr Buffet wrote.
Mr Hussman's newspaper was quick to charge for stories online as the industry shifted to the Internet, he said.
New York Times, Bloomberg