Another JV by SATS to increase its product line and reach....
SATS FORMS TRAVEL RETAIL JOINT VENTURE WITH DFASS (21 Jan 16)
SATS Ltd. (SATS), through its wholly-owned subsidiary Asia-Pacific Star Private Limited, and DFASS (Singapore) Pte. Ltd. (DFASS) signed an agreement to set up a 50:50 travel retail joint venture to be incorporated in Singapore.
The new company (DFASS SATS) will provide inflight duty-free and duty-paid sales, offer mail order and pre-order service, supply liquor for inflight pouring services, and operate ground-based duty-free and duty-paid retail sales in Singapore.
DFASS will transfer certain assets including merchandise inventories and point-of-sale devices to DFASS SATS. SATS will contribute to the joint venture by providing bar-cart packing, warehousing and cabin loading services while DFASS will continue to drive the airline and ground retail programme management including merchandising and sourcing, as well as the procurement and supply of the selling merchandise. In addition, the new company will utilise DFASS’ state-of-the-art point-of-sales equipment and proven backoffice, as well as its eCommerce solution, complementing efficiency and maximising sales for both parties. Through SATS’ ground presence, DFASS SATS will be able to extend its reach to more passenger touchpoints.
DFASS SATS will also pursue duty-free concession at Marina Bay Cruise Centre Singapore (MBCCS), enabling it to tap on the cruise passenger flow to pursue ground-based travel retail opportunities in addition to inflight, mail-order and pre-order sales. MBCCS is operated by SATS-Creuers Cruise Services Pte Ltd, a 60:40 joint venture between SATS and Creuers del Port de Barcelona S.A..
Alex Hungate, President and Chief Executive Officer of SATS said: “SATS and DFASS can offer more convenient shopping opportunities to the fast growing travel retail market. The joint venture will benefit from DFASS’ wide selection of high quality products and point-of sale technology. Together, we will innovate and develop new ways of retailing to travellers
and fulfilling their orders.”
Bernard Klepach, Owner, Chairman and Chief Executive Office of DFASS Group agreed and said: “As the leading food solutions and gateway services company in Asia, SATS serves millions of passengers and end-users each year, and we are able to gain insights about passenger consumption behaviour. I see synergy partnering with SATS where we leverage each other’s core strength to enhance our offering to Singapore-based airline customers, extending our reach to airline customers from the air, to the various touchpoints on ground. The benefit shall include cost savings from our alliance.”
(Vested)
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