Kingsmen has seen their portion of revenue from Indonesia growing yoy; so will this piece of news help to grow it further?
The Straits Times
www.straitstimes.com
Published on Apr 28, 2013
Foreign retailers making foray into Jakarta
Changing lifestyle and rising affluence attract big brands
By Zubaidah Nazeer Indonesia Correspondent In Jakarta
Banking executive Natalia Purba, 36, may fly less frequently to Singapore to do her shopping once coveted foreign brands, including her favourite Uniqlo, open up here over the coming year.
"Singapore is a shopping paradise... but if Jakarta has got the same brands too, I might cut back," said Ms Purba, who says she flies there once a month to shop and meet friends.
Street brands like H&M, mass outlets like Ikea and Galeries Lafayette and speciality stores like Zara Home, TWG and Rolex are setting up operations, some as early as this year, leading a new wave of foreign retailers aggressively entering the Indonesian market.
Certainly, exciting times at home lie ahead for Indonesian consumers who now mostly head to Singapore, a 11/2-hour flight away, to bag their middle- to high-end buys from shop locations they have memorised in malls such as Orchard Road's Ngee Ann City and Ion.
The new brands will liven up the capital's dull shopping experience as they compete for the increasing incomes of Indonesian consumers.
If infrastructure and other obstacles to expansion are overcome, consumer spending in the world's fourth most-populous nation could rise about 8 per cent a year to US$1.1 trillion (S$1.36 trillion) by 2030, says research consultancy McKinsey in a report.
South-east Asia's largest and strongest economy has grown at 6 per cent or more in the past three years. Its domestic market accounts for around 60 per cent of gross domestic product, cushioning Indonesia from external economic shocks.
"In the 1990s and 2000s, smaller foreign brands entered the market, but now, the big ones are coming in, reflecting the changing lifestyle and rising affluence," said Mr Anton Sitorus, head of research at realtor Jones Lang LaSalle. The earlier entrants were brands such as The Body Shop and Next.
A Credit Suisse report in January noted rising consumer confidence - spending on fashion last year rose by 25 per cent. Per capita income is expected to rise to US$6,000 in 2030, up from US$3,660 now.
The major retailers that have announced their move here are making a big splash.
The first outlet of Japanese clothing chain Uniqlo, that is expected to open in June, will measure nearly 2,700 sq m - the second-largest in South-east Asia after a store in Thailand. Even before it opens in the new Ciputra Mall complex in South Jakarta, the company is already planning to open another 10 stores in the next three years.
Swedish brand H&M will open next year in Grand Indonesia Shopping Town in central Jakarta, in a space that will beat the sizes of its outlets in Singapore, Malaysia and Thailand.
Another Swedish giant, furniture store Ikea, is expected to plant its footprint next year too.
But space is running out in the capital, due to already high-density land use and a moratorium on construction of new malls imposed by the new governor.
Occupancy rate is already 93 per cent and there is only 500,000 sq m of space left in central Jakarta till 2015 when the moratorium ends, say property analysts.
This has forced retailers to look outside central Jakarta. Japanese mall developer Aeon has partnered local property developer Sinar Mas Land to build a 10ha mall, touting it as the country's biggest suburban mall, in Tangerang, about 25km west of Jakarta.
Others are looking at booming cities such as Makassar in South Sulawesi, Balikpapan in East Kalimantan or even Bali, says Mr Handaka Santoso, chairman of the Indonesia Retail Mall Association.
But he wants the big brands to be in Jakarta to woo shoppers from the provinces and those who go to Singapore.
Retailers have worked out the tax costs and priced their goods competitively, he said, adding that prices for the same goods found in Singapore can be cheaper here.
"We are serious about transforming (the shopping experience). We want to keep the money in our country and put Jakarta on the shopping tourism map," he said.
zubaidah@sph.com.sg