This is interesting news, and would boost Kingsmen's Interiors Division. I recall the GM mentioning that Malaysia was a good market for Kingsmen too as many malls were already getting older and on the cusp of being refurbished. With the JPO going into its second phase, and with many more luxury brands (e.g. Raoul, Burberry) being set up, this will bode well for Kingsmen and other players.
On a lighter, but related note, Ambercrombie and Fitch will open its flagship store at Knightsbridge on Thursday Dec 15, 2011. In the meantime, they have many shirtless greeters (guys) standing from 1 pm to 7 pm as a marketing tactic to drum up attention towards the Grand Opening!
Soon, more bargains across the Causeway
Johor Premium Outlets targets 3m customers in first year, to grow by 60 stores in 'very short period of time'
04:45 AM Dec 12, 2011
by S Ramesh
JOHOR BARU - Johor's tourism industry was given a boost yesterday from Malaysian Prime Minister Najib Razak, who announced that the Johor Premium Outlets (picture), a new upscale shopping centre 30 minutes by road from Singapore's Tuas Checkpoint, will be expanded.
Speaking at its launch, Mr Najib described the shopping complex as a key development in the Iskandar region, the economic development zone in Malaysia's southern corridor that is part of the country's economic transformation programme.
The Johor Premium Outlets, the first mega-store of its kind in South-east Asia and the 70th in the world, is a RM150 million (S$61.5 million) joint venture between Malaysia's Genting Group and the Simon Property Group of the United States.
It has 80 designer brand outlets spread over 44 acres of land in the middle of an oil palm plantation.
With its proximity to Singapore, Mr Najib noted that there was already interest from both Singaporeans and regional shoppers.
"I've no doubt Johor Premium Outlets will play an important role in helping to draw more domestic and foreign investors to this region, and I'm confident we'll see (not only) an influx of local consumers but also international visitors from across South-east Asia and the Middle East," he said.
"I'm sure many of our international tourists will take advantage of the favourable exchange rate and discover that it's more economical for them to buy their goods and do their shopping here."
The outlet hopes to draw close to three million visitors in its first year of operations. And it is set to get bigger.
Mr Najib said: "I'm in a position to announce that they'll embark on the second phase of the Johor Premium Outlets with an additional investment of RM100 million, adding 60 new shops ... in a very short period of time."
Also in the pipeline are a water park, development of the conventions and exhibitions sector in the area and a hotel with nearly 2,000 rooms.
Genting Berhad chairman and chief executive Lim Kok Thay said: "I'm very happy that our project has stimulated economic activity in this region, providing over 3,000 new job opportunities and many more indirect jobs in Johor and neighbouring states.
"More importantly, it'll help to retain and develop our local talent. Johor Premium Outlets will leverage on the global strength and brand value of the Premium Outlets portfolio of the Simon Property Group and the brand name and marketing resources of Genting.
"It will synergise with the Genting property, leisure and hospitality operations of Malaysia and worldwide."
For the Malaysian government, the project is an important one, especially with its close proximity to the Iskandar region.
Mr Najib said investments in Iskandar Malaysia continue to grow yearly, and he expects more to come from countries such as China, Japan, South Korea, India as well as from the Middle East.
As of September, investment commitments to Iskandar Malaysia totalled RM77.82 billion, with 40 per cent from overseas.
Tour agencies cash in
by S Ramesh
Travel agencies expect their tour groups to Johor Premium Outlets to be fully booked by January, with the majority of their customers from Singapore.
The attraction was clear for shoppers whom Channel NewsAsia spoke to at the official opening yesterday: The variety of international brands - at a discount - and accessibility to the outlet. "In Singapore, it's much more expensive compared to an outlet shop, so we thought we'd give it a try," said one shopper. "I think there's much more variety here than in Singapore, where choices for some things, like bags, are limited."
Another said, "It's quite convenient. We took the first bus from the JB."
Travel agencies in Singapore such as Chan Brothers and CTC Travel are getting in on the action by offering shopping day tours that include dinner. The agencies said that Singaporeans are attracted to the outlet because it brings international brands from the United States and Europe closer to home.
CTC Travel hopes to attract about 500 passengers including Singaporeans and tourists to the Johor Premium Outlets by next month.
While Singaporeans are expected to form the bulk of the shoppers at Johor Premium Outlets, given that many already visit Johor, the outlet is not banking its success entirely on Singaporeans' penchant for shopping.
"Yes, we'll attract people from Singapore, Johor, Kuala Lumpur, all the way up to Penang, but we'll also see customers from Thailand, the Philippines," the outlet's president John Klein.
There are plans to enhance accessibility from Singapore to the shopping complex with a direct shuttle from Dhoby Ghaut MRT Station in the coming weeks. Sara Grosse