12-10-2013, 01:29 AM
(11-10-2013, 11:12 PM)Clement Wrote: Well, according to the 2012 annual report, Osim have 590 stores worldwide not including the web store. Each chair sells for an average of $3000+ or so depending on product mix. Revenue of approximately $556 million. All these adds up to slightly less than one chair per day per store doesn't it (~314 chairs per year). This is in line with what our eyes are telling us. That gives us approximately 90,000 per month in revenue per store, should easily cover rental expenses. The thing is, what should we make of a company making a good profit margin with seemingly empty stores if the numbers do indeed add up and do not look fishy?
Based on an analyst's view in April this year:
Quote:OSIM, another repeat entry, should continue to shine even after a strong run-up in the last couple of years, according to Wong. “Some people say ‘Nobody goes to their shops. How can they make money?’ But OSIM has managed its expenses so well that as long as they sell one massage chair a day per store, they will make money, and these guys have been doing it.”
In particular, sales in the China market are expected to continue increasing, he adds. “[OSIM CEO] Ron Sim believes so much in brands. He is bringing TWG Tea to China. That’s why he set up a very posh outlet in IFC Mall [in Hong Kong], which is a springboard for OSIM to China. I think that’s going to yield dividends for the company.” OSIM owns 45% of TWG.
(Not vested).