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Delfi (formerly: Petra Foods)
13-12-2012, 08:36 AM, (This post was last modified: 21-04-2017, 08:52 PM by cyclone. Edit Reason: Changed thread title )
Post: #1
Delfi (formerly: Petra Foods)

Petra Food has finally divested its much lousier ingredient business which has low margin, higher capex, lower ROA.

Leaving the company now with branded consumer goods, Petra certainly deserves a good look as a potential replacement for our Cerebos and APB...

if only the price has not risen so much

(not vested)

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13-12-2012, 09:32 AM,
Post: #2
RE: Petra Food
(13-12-2012, 08:36 AM)shanrui_91 Wrote:

Petra Food has finally divested its much lousier ingredient business which has low margin, higher capex, lower ROA.

Leaving the company now with branded consumer goods, Petra certainly deserves a good look as a potential replacement for our Cerebos and APB...

if only the price has not risen so much

(not vested)

Ingredient business is not lousy by itself, probably the execution that went wrong.

Super Group ventured into ingredient business for more than 2 years IIRC. The business seems promising to Super Group.
“夏则资皮,冬则资纱,旱则资船,水则资车” - 范蠡

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24-04-2013, 07:51 AM,
Post: #3
RE: Petra Foods
Interesting, I am curious to know the outcome. The packaging does look somewhat similar but I do not think it will be "misleading" though.

The Straits Times
Published on Apr 24, 2013
Nestle sues locally listed Petra Foods

Take-it chocolate wafers look similar to its Kit Kat, says Swiss company

By Rachel Scully

SWISS food giant Nestle has started legal proceedings against a locally listed food company over alleged trademark infringements of its popular Kit Kat chocolate bars.

Nestle claims that a Petra Foods product called Take-it has a shape similar to the famous Kit Kat. It also wants production of the chocolate bar stopped.

The company said the Take-it chocolate wafers look similar to its Kit Kat product, according to Nestle's 76-page document filed with the High Court last December.

Kit Kat bars are usually sold in two forms - two bars of chocolate wafers stuck together or a four-bar version.

Nestle calls these the "two fingers" and the "four fingers" shapes and has trademarked them in Singapore and 20 other countries.

It alleges that Petra Foods has infringed on the trademarked shape of the Kit Kat with its Take-it product, which it produces under the Delfi brand.

It stated that the Take-it bar's "shape, size, weight, finishing, proportions, look and feel were deliberately chosen to mirror the Kit Kat with two fingers" and four fingers.

The Swiss company, which is valued at more than 200 billion Swiss francs (S$265.3 billion), said chocolate bars identical, if not similar, to the Kit Kat's two- and four-finger shapes started being sold as early as 2010 in countries such as the Philippines, Indonesia and Singapore.

Nestle's 21 claims in court documents include demands that Petra Foods halts production of the two- and four-finger chocolate wafers and pays damages and costs.

Petra Foods, in response, said Kit Kat has been promoted and sold for its brand name "Kit Kat" and its slogan "Have a break, have a Kit Kat".

It was not marketed based on the two- and four-finger shapes of the chocolate wafers.

Petra Foods also noted that its chocolate wafers were not sold based on the shapes but its own brand name, Delfi's Take-it.

Petra Foods is counter-suing Nestle over the validity of the two-finger and four-finger trademarks and wants them cancelled.

It has also accused Nestle of "groundless threats" of legal proceedings for trademark infringement.

Petra's latest annual report stated that its branded consumer division, which includes the regional chocolate confectionery business, recorded revenue of US$477.7 million (S$592.4 million).

Sales of the Take-it chocolate wafers in Singapore are estimated to be less than 0.1 per cent of its Asian chocolate sales.

The legal tussle over chocolate wafer trademarks is not unique to Singapore.

Cadbury recently lost a trademark lawsuit to Nestle's Kit Kat over four-bar-shaped chocolate wafers.

That dispute dates back to 2007 when Cadbury challenged Nestle's registered trademark over the shape of Kit Kat chocolate wafers in the European Union. Cadbury appealed and won.

Cadbury's Crispello is a wafer chocolate that is similar to the Kit Kat.

The European Board of Appeal overturned the decision and ruled in favour of Nestle in January.

The Straits Times understands that Cadbury has filed an appeal against that decision.

The case of Nestle and Petra Foods is in the preliminary stage. Both sides are presenting their cases and relevant information and findings to the High Court.

Petra Foods makes cocoa ingredients and distributes chocolate confectionery, among other consumer products.

Its chief executive, Mr John Chuang, was named Businessman of the Year at last year's Singapore Business Awards.

Petra Foods shares closed three cents down at $4.14 yesterday.
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22-10-2013, 04:31 PM, (This post was last modified: 22-10-2013, 08:44 PM by CityFarmer.)
Post: #4
RE: Petra Foods
Ops... The sale is a critical step for Petra re-structuring... Need to review together the new risk...

Petra Foods in dispute with Barry Callebaut on cocoa unit sale

ingapore's Petra Foods is in dispute with Barry Callebaut after the latter sought a discount in the final pricing for buying Petra's cocoa business, Petra Food said in a statement late Monday.

Swiss-based Barry Callebaut, the world's biggest maker of finished chocolate products for companies such as Nestle SA and Hershey Co , sought a reduction of US$98.3 million ($122.2 million) in the closing price last month, which Petra Foods considered unjustified.

In July, Petra Foods said it expected to receive US$860 million from the deal, after it first announced selling its cocoa ingredients business to Barry Callebaut for US$950 million last December.

Petra Foods said that Barry Callebaut's proposal to reduce the closing price is not compliant with the sale and purchase agreement and the law and does not have a proper or valid basis.
“夏则资皮,冬则资纱,旱则资船,水则资车” - 范蠡

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14-08-2014, 09:02 AM,
Post: #5
RE: Petra Foods

Petra Foods posts US$12.37m Q2 profit
Excluding results of discontinued operations, earnings stand at US$13.2m

Sweet results: Mr Chuang says that on top of broadening its distribution network, the firm will continue to focus on market development to sustain profitable growth in the longer term. - PHOTO: ARTHUR LEE
PETRA Foods, which completed the divestment of its cocoa ingredients division in June last year, yesterday posted a second-quarter net profit of US$12.37 million from continuing and discontinued operations, against US$4.75 million for the year-ago period.
Stripping off the results of discontinued operations, profit attributable to equity-holders was US$13.2 million, down 10.6 per cent. This came as greater selling and distribution costs chipped away a higher revenue.
Its topline from continuing operations - essentially its branded consumer division - grew 5.3 per cent to US$131.8 million.
The divergence in profit and revenue from continuing operations reflected increased investments to build brands and strengthen its distribution capabilities. "These investments will position the group for continued success in the future," Petra said.

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12-11-2014, 07:34 AM,
Post: #6
RE: Petra Foods

Petra Foods' Q3 profit down 29.1%
12 Nov5:50 AM

PETRA Foods posted a 29.1 per cent fall in net profit to US$10.5 million for the third quarter ended Sept 30, 2014.

This lower bottom line came on the back of revenue that was 6.5 per cent lower at US$118.2 million, down from US$126.3 million for the same period a year

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21-04-2017, 08:52 PM,
Post: #7
RE: Petra Foods
Delfi Limited and Japan’s Yuraku Confectionery Company forms strategic alliance for Indonesia
* In a 60/40 joint venture, Delfi and Yuraku will produce, market and sell a range of chocolate snack products under the “Delfi” Masterbrand in Indonesia.
* Delfi and Yuraku believe the complementary combination of each partner’s respective strengths will contribute significantly to the JV’s success.

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13-04-2018, 05:14 PM,
Post: #8
RE: Delfi (formerly: Petra Foods)
Delfi Limited acquires exclusive and perpetual license to the "Van Houten" chocolate brand for US$13.0 million
Acquisition gives Delfi rights to territories forming a significant portion of the markets in Asia and Oceania for consumer chocolate and cocoa products

Delfi Limited today announced that it entered into a Novation and Assignment Agreement with Hershey Singapore Pte. Ltd., part of The Hershey Company, and Barry Callebaut AG where Delfi will acquire for US$13.0 million the perpetual and exclusive license to the Van Houten brand name for chocolate and cocoa products to consumers in certain key markets in Asia and Oceania (including Australia and New Zealand). Hershey had in 2009 acquired these rights from Barry Callebaut, the owner of the Van Houten brand.

Hershey will retain the rights to Korea, India and the territory of the Middle East.

Van Houten is recognised as a premium European brand, made with quality ingredients, that has been in Asia since the 1960’s with consumer awareness of the brand built up over the years. Currently, the main markets for Van Houten consumer chocolate products are Indonesia, Thailand, Malaysia, and Singapore with a small presence in the Philippines and Vietnam. Delfi’s wholly owned subsidiary, PT Perusahaan Industri Ceres, has been the sub-licensee for the Van Houten brand in Indonesia for the past nine years.

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14-04-2018, 07:01 PM,
Post: #9
RE: Delfi (formerly: Petra Foods)
Still bleeding badly... any gurus here to predict if the coy will turnaround soon?

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