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29-06-2011, 02:52 PM
(This post was last modified: 29-06-2011, 02:53 PM by Thriftville.)
Fast Retailing (TYO:9983) (UNIQLO) To Focus on Unique Digital Media and Unveils Thailand Expansion
Sydney, June 29, 2011 (Global Fashion Wire) - Tokyo's Fast Retailing (TYO:9983) (PINK:FRCOY) owner of the popular Japanese brand Uniqlo, has unveiled its strategy to focus on unique digital media platforms and word of mouth in order to ensure worldwide growth and support the UNIQLO brand expansion.
Uniqlo is increasingly active on Facebook and Twitter, and plans to roll out online hubs in all the nations it trades in. This is because, while the web only yields 5% of Japanese sales, markets such as China hold huge potential for ecommerce growth.
Uniqlo has seen rapid growth and has quickly become an iconic fast fashion brand. With a quick succession of store openings from around the world particularly through Asia including Singapore, Malaysia and its announced intent of opening 1,000 stores around China by 2020, UNIQLO has set its sights on Thailand.
Uniqlo is to open 3 stores in Bangkok during autumn this year, the first store to become the brands largest in Southeast Asia which will open in September at CentralWorld, with the second and third stores to open during October and November.
"Uniqlo positions Thailand as a strategic market with significant business potential, as its fashion and textile market value has reached 8.6 billion yen. The Thai market is mature, supporting many exisiting brands from local players as well as highly fashion conscious global labels," commented Naoki Otoma, Managing Director of Uniqlo Asia and Japan.
Fast Retailing wants to be the world's number one clothing company by 2020 with global revenues of 5 trillion yen, up from 800 billion yen in 2010, and matching its own current annual total combined with that for Gap, Inc (NYSE:GPS), Inditex (MCE:ITX) and H&M (STO:HMB).
Sydney, June 29, 2011 (Global Fashion Wire) - Tokyo's Fast Retailing (TYO:9983) (PINK:FRCOY) owner of the popular Japanese brand Uniqlo, has unveiled its strategy to focus on unique digital media platforms and word of mouth in order to ensure worldwide growth and support the UNIQLO brand expansion.
Uniqlo is increasingly active on Facebook and Twitter, and plans to roll out online hubs in all the nations it trades in. This is because, while the web only yields 5% of Japanese sales, markets such as China hold huge potential for ecommerce growth.
Uniqlo has seen rapid growth and has quickly become an iconic fast fashion brand. With a quick succession of store openings from around the world particularly through Asia including Singapore, Malaysia and its announced intent of opening 1,000 stores around China by 2020, UNIQLO has set its sights on Thailand.
Uniqlo is to open 3 stores in Bangkok during autumn this year, the first store to become the brands largest in Southeast Asia which will open in September at CentralWorld, with the second and third stores to open during October and November.
"Uniqlo positions Thailand as a strategic market with significant business potential, as its fashion and textile market value has reached 8.6 billion yen. The Thai market is mature, supporting many exisiting brands from local players as well as highly fashion conscious global labels," commented Naoki Otoma, Managing Director of Uniqlo Asia and Japan.
Fast Retailing wants to be the world's number one clothing company by 2020 with global revenues of 5 trillion yen, up from 800 billion yen in 2010, and matching its own current annual total combined with that for Gap, Inc (NYSE:GPS), Inditex (MCE:ITX) and H&M (STO:HMB).
