CJ Century – has it missed the digital tailwind?

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You would think that with the popularity of online businesses, logistics companies would be having a roaring time.
 
When I looked at the performance of CJ Century, I found that its share price had been trending down since peaking in mid-2022. When I looked at its ROE, I also found that it had declined from its 2014 peak.
 
CJ Century is focussed on its legacy logistics businesses – total logistics and procurement logistics. The EBIT margins for these 2 businesses have been declining since 2015. The Group needs to improve its operations to arrest the decline. However, it does not have a clear track record of delivering operating improvements.
 
To deliver a sufficient same margin of safety from the Earnings Value, CJ Century needs to achieve 11% better performance than its past 2 years average. Can it deliver this with just the legacy businesses?
 
CJ Century ventured into the couriers services sector in 2016 but have since divested this loss making venture. You wonder why it did not tap big into serving the growing online fulfillments services.
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