@i4value, while you said "sad", for me its actually "interesting" 
Fool was one of my budding teachers.
Value investing is my hobby and learning about business, operation and tactical move is what excite me and sustain my energy here.
I had a chance to attend a training from a CEO in manufacturing company. Other than the financial accounting, he also touched on operational management. When I saw valuebuddies hot favourite - Micro Mechanics annual presentation - those KPIs make a lot of sense to me. When I observed one of the KPI weakened, I could easily relate to the changes in MMH's nature of business and adjust my expectation accordingly.
In another situation, when I read a annual report of a particular listed company in SGX - which happens to be in the same industry that I'm in. I got a shocked. I was shocked that I read the annual report as if it's written for my company. I could understand 100% of their strength, weakness, challenges and opportunities. No need to second guess. I could also easily formed my thesis on how the company could perform in short and mid term. I dare to says that I had a crystal ball.
However, strangely (at least to me), I had inclination to read and explore those company that's I'm familiar with. I find that it's easier to read their annual report and make some sense. For a lot of companies, when I read their annual reports, I just watch their historical trends and result of latest projects/initiatives for sign of recovery. I don't really spend time to understand them.
So far, so good. My investment journey had been rather smooth and the time I spend in understanding and exploring opportunities is well rewarded. This - I must says - thanks to bloggers like your kindself who selflessly shared your experiences.
I benefited from all your kind sharing.
Gratitude!

Fool was one of my budding teachers.
Value investing is my hobby and learning about business, operation and tactical move is what excite me and sustain my energy here.
I had a chance to attend a training from a CEO in manufacturing company. Other than the financial accounting, he also touched on operational management. When I saw valuebuddies hot favourite - Micro Mechanics annual presentation - those KPIs make a lot of sense to me. When I observed one of the KPI weakened, I could easily relate to the changes in MMH's nature of business and adjust my expectation accordingly.
In another situation, when I read a annual report of a particular listed company in SGX - which happens to be in the same industry that I'm in. I got a shocked. I was shocked that I read the annual report as if it's written for my company. I could understand 100% of their strength, weakness, challenges and opportunities. No need to second guess. I could also easily formed my thesis on how the company could perform in short and mid term. I dare to says that I had a crystal ball.

However, strangely (at least to me), I had inclination to read and explore those company that's I'm familiar with. I find that it's easier to read their annual report and make some sense. For a lot of companies, when I read their annual reports, I just watch their historical trends and result of latest projects/initiatives for sign of recovery. I don't really spend time to understand them.
So far, so good. My investment journey had been rather smooth and the time I spend in understanding and exploring opportunities is well rewarded. This - I must says - thanks to bloggers like your kindself who selflessly shared your experiences.
I benefited from all your kind sharing.
Gratitude!
