Best World

[Boon]

My opinion:
(1) Best World business has been in this industry for more than a decade and it has since run by both founders themselves. The management should has done their homework after so many years in the industry to know what is legal and what is illegal in the business. BW business is a multimillion dollars business and this requires high exposure of their products and company to the market in order to gain confidence in consumers. So anything is illegal will surelly be found out immediately by the market. 

https://www.forbes.com/sites/samanthasha...1c144333f6

If Nu Skin, which has similar decades of experience and few US$ billion sales globally, had flopped in China, why not for BWI?

(2) China market is definitely much bigger than Taiwan by many folds so it is natural if the BW revenue in China under Export rate outgrow Taiwan under DS model.
(3) BW under Export model: revenue derived from sales done to agents only,
BW under DS model: revenue derived from saled done to BW members.
-The sales rate for a same product sold to agent is definitely lower than to BW members so the agent can earn profit from the agent's selling to their customers.
- Under DS model, BW's members (including those spa salons, beauty shops) sells BW products to their customers and they earn commission from it (this member we call them 1st tier sell to 2nd tier). Then 2nd tier now sell BW products to 3rd tier. There is no override commission. But all sales from either tier contributes to BW top line.
(4) Under DS model in China, BW member can promote their products widely in China with all products have already have their own registered number.  BW members are promoting BW products following BW marketing strategy to focus on their products usages and benefits to consumers. By doing this it should bring higher revenue to the members.

Above just my opinions and it mighr be wrong. Thanks

The China market isn't for whole China, but a city of China. It should be comparable to Taiwan market. 

@ investor 1
 
I think it would be too naïve to assume that they do not know what is legal and what is illegal.  Trouble is many think they have clever ways of getting around it……….that’s the problem……………………..I would not be surprised at all as to who is the mastermind behind the “Export/Retail model”.
 
On Your DS model, 
How many tiers do you have? How do you determine that?
How do you determine who is first tier etc ?
How do you set the pricing at each tier ?
_____________________________________________________________________________________________________________________

[specuvestor]

Just wanna say i salute Boon for being so objective. From an early advocate of BWL to questioning their practice. Newcomers would never have guessed. In other forums flames would have already started

That's what makes this forum great. Objective VBs that doesn't fall in love when things change.

[investor1]

Thanks to Boon and the rest of the VB buddies for the comments.
I stand corrected on my opinion regarding Best World, and i hope to hear more from all of you.

I invested into Best World since the share price was 50+cents and am still holding onto it now. Actually after reading many of your comments, i started to feel a little insecure and worry on the risks i have to bear if i continue holding onto the share. Selling off has not crossed into my mind yet at the moment, with the following opinions:
(1) Best World completed the acquisition of ZHEJIANG SOLIDGOLD PHARMACEUTICAL CO., LTD. (BWZ) in Feb 2014. BWZ's existing retail distribution network comprising of 153 agents and distributors throughout 31 provinces in the PRC, this includes beauty salons/nail salons/hair salons across China.
(2) Since the initiation of this acquisition in 2013 til YTD Q12017, the Export model has generated an uptrend revenues.
(3) Best World generated Export model revenue from their products sold to agents and through their agents, they are sold to BWZ's existing retail distribution network as mentioned above.
(4) Since all these salons are BWZ's existing retail, i guess it is easier & being more motivated for Best World to train this business people (owner of the salons), which in return Best World receives some training fees from the agents.
(5) In China, a business person can own tens or even hundreds of shops/salons. So, it is possible that one of the top Best World agent's distributor is one of the owner of tens/hundred of salons owned in China.
(6) How did the Rewarding System (PD, GD, SD) being created under Export model in China? I think Best World might be adjusting the rewarding system according to their sales performance of the agents/distributors with DIFFERENT QUALIFICATION MECHANISM depending on which market they are operating in. Although these distributors are not Best World's direct members, but Best World thinks it is necessary to reward them especially during incentives tips, moreover since a decade ago Best World has always been aiming to enter into China DS model. So it is just natural for them to prepare these "foreign agent" (not direct members) into DS leaders in preparing to enter the next phase of growth.

While continuing in reading this forum's comment on Best World, i will wait until Q2 result out to decide on my holding on Best World. But, if any of the comment really strike me to think & do more analysis or scuttlebutt deeper on any possibility on Best World business & management integrity, i might change my mind to load off my position.

For the moment, i choose to trust their management & their system.

Thank you for reading.

[moneyspinner]

Thanks to Boon and the rest of the VB buddies for the comments.
I stand corrected on my opinion regarding Best World, and i hope to hear more from all of you.

I invested into Best World since the share price was 50+cents and am still holding onto it now. Actually after reading many of your comments, i started to feel a little insecure and worry on the risks i have to bear if i continue holding onto the share.  Selling off has not crossed into my mind yet at the moment, with the following opinions:
(1) Best World completed the acquisition of ZHEJIANG SOLIDGOLD PHARMACEUTICAL CO., LTD. (BWZ) in Feb 2014. BWZ's existing retail distribution network comprising of 153 agents and distributors throughout 31 provinces in the PRC, this includes beauty salons/nail salons/hair salons across China.
(2) Since the initiation of this acquisition in 2013 til YTD Q12017, the Export model has generated an uptrend revenues.
(3) Best World generated Export model revenue from their products sold to agents and through their agents, they are sold to BWZ's existing retail distribution network as mentioned above.
(4) Since all these salons are BWZ's existing retail, i guess it is easier & being more motivated for Best World to train this business people (owner of the salons), which in return Best World receives some training fees from the agents.
(5) In China, a business person can own tens or even hundreds of shops/salons. So, it is possible that one of the top Best World agent's distributor is one of the owner of tens/hundred of salons owned in China.
(6) How did the Rewarding System (PD, GD, SD) being created under Export model in China? I think Best World might be adjusting the rewarding system according to their sales performance of the agents/distributors with DIFFERENT QUALIFICATION MECHANISM depending on which market they are operating in. Although these distributors are not Best World's direct members, but Best World thinks it is necessary to reward them especially during incentives tips, moreover since a decade ago Best World has always been aiming to enter into China DS model. So it is just natural for them to prepare these "foreign agent" (not direct members) into DS leaders in preparing to enter the next phase of growth.

While continuing in reading this forum's comment on Best World, i will wait until Q2 result out to decide on my holding on Best World. But, if any of the comment really strike me to think & do more analysis or scuttlebutt deeper on any possibility on Best World business & management integrity, i might change my mind to load off my position.

For the moment, i choose to trust their management & their system.

Thank you for reading.

Congrats , Tinvestor1. Looks like the market has endorsed your decision today.

[Boon]

Thanks to Boon and the rest of the VB buddies for the comments.
I stand corrected on my opinion regarding Best World, and i hope to hear more from all of you.

I invested into Best World since the share price was 50+cents and am still holding onto it now. Actually after reading many of your comments, i started to feel a little insecure and worry on the risks i have to bear if i continue holding onto the share.  Selling off has not crossed into my mind yet at the moment, with the following opinions:
(1) Best World completed the acquisition of ZHEJIANG SOLIDGOLD PHARMACEUTICAL CO., LTD. (BWZ) in Feb 2014. BWZ's existing retail distribution network comprising of 153 agents and distributors throughout 31 provinces in the PRC, this includes beauty salons/nail salons/hair salons across China.
(2) Since the initiation of this acquisition in 2013 til YTD Q12017, the Export model has generated an uptrend revenues.
(3) Best World generated Export model revenue from their products sold to agents and through their agents, they are sold to BWZ's existing retail distribution network as mentioned above.
(4) Since all these salons are BWZ's existing retail, i guess it is easier & being more motivated for Best World to train this business people (owner of the salons), which in return Best World receives some training fees from the agents.
(5) In China, a business person can own tens or even hundreds of shops/salons. So, it is possible that one of the top Best World agent's distributor is one of the owner of tens/hundred of salons owned in China.
(6) How did the Rewarding System (PD, GD, SD) being created under Export model in China? I think Best World might be adjusting the rewarding system according to their sales performance of the agents/distributors with DIFFERENT QUALIFICATION MECHANISM depending on which market they are operating in. Although these distributors are not Best World's direct members, but Best World thinks it is necessary to reward them especially during incentives tips, moreover since a decade ago Best World has always been aiming to enter into China DS model. So it is just natural for them to prepare these "foreign agent" (not direct members) into DS leaders in preparing to enter the next phase of growth.

While continuing in reading this forum's comment on Best World, i will wait until Q2 result out to decide on my holding on Best World. But, if any of the comment really strike me to think & do more analysis or scuttlebutt deeper on any possibility on Best World business & management integrity, i might change my mind to load off my position.

For the moment, i choose to trust their management & their system.

Thank you for reading.

@ investor1,

Your facts under 1), 3) & 4) above (in red font) are completely wrong. Please provide source and reference !
Will discuss further on your other points later.
_____________________________________________________________________________________________________________________

[Millionfaith]

@investor1, I have invested in BW earlier than you do, and am still holding it.

With some exposure to DS/MLM, my fear is not on exactly what Boon has pointed, because this has been a practice, even in SG, as I pointed out earlier. Squirrel has also showed some articles pertaining to DS license. These are my thoughts:

1. Direct selling business is a risky business. It is difficult to control the agents/distributors who are not direct employees of the company. On one hand, the company wants to keep agents/disty who are able to expand the business, but the company also need to have some accountability how the agents/disty conduct their business as bad reputation will tarnish the brand. However, it is not easy, hence get out of your investment if this risk is not acceptable to you.

2. Besides agents/disty conduct their business shabbily, it is also hard for the company to make sure no one tries to produce “fake” products. For instance, in China, there are people who “fake” Amway protein and pass it on as the real thing. So I wouldn’t be surprise there is fake DR’s Secret one day. And surely, if such news surface, BW might suffer price crash....hence be prepared.

3. Any super agent/disty can "disappear" (I saw many good leaders come and go in a DS/MLM environment), will this impact the sales for BW. Is this a risk, that depends on how you look at it.

4. I do not think BW will train its agent. For a DS/MLM to "impact skill", the newer recruit basically trained and get assisted by their leaders/upline. Therefore as someone involve in a DS/MLM, I see my over-ride commission necessary. By the way, I can't speak for BW marketing plan, but Amway marketing plan is fair. My "sleeping" uplines do not get commission from my revenue, only those "at work" will probably but not necessary get something. I believe BW is along the same line....if is not win-win, the plan will fail eventually.

5. The above are just some risk such company would face. Hence, if you are not prepared, get out please. It takes conviction to feel at peace with your investment. If there is no peace, then maybe reduce risk is a better and healthy choice.

6. However, I would like to highlight that all businesses carry some form of risk but how “real” are these risk. If such model have been practicing in China (based on my Amway exposure plus what BW IR stated), why are such practices allowed? And if there is high probability of BW DS license to be revoked?

7. Why most of you here focus on China—if is MLM or not? I have stated earlier that Singapore also do not allow MLM, and probably in all the other regions that BW conducted her business may not be permitted. How about BW DS license for example in Taiwan, Singapore and so on get revoke?

8. Even if the system (663) is not the trigger point for license to be revoked, it can be the conduct of any agents/disty, if they are not mentored with leaders with integrity. How BW manage their agents/disty is a bigger concern for me than going through length investigating if the system is legal or not. Let the authority do it, our job as an investor is to evaluate if the risk/reward is acceptable in the worst probably scenario.

9. On the other hand, there are so many MLM companies prosper in Singapore—including insurance and property agencies also practise multi level commission, why is it allowed in Singapore? Singapore is a HIGHLY REGULATED country, why multi level commission scheme is able to conduct here?

10. The legality on DS license should be looked into earlier (for example how it conduct its business in SG), not when the company is entering China market. This is risk from day 1 if one decides to invest in a DS/MLM business.

11. I am not saying the DS license in China is not important, but instead of focusing if the agts/distys doing the right way or not (like I said, such conduct has been there since a long long time), focus on the effectiveness on the products. I heard DR’s Secret is a wonderful series of skin care, and that may form a strong foundation on its sales.

12. Another area I will focus on is the management. Can I trust the management on their leadership, integrity and so on.

13. The PE of Best World, in my view is fair, even if no DS revenue. Its export/retail is doing as fine. My current concern is if the agts/disty over stocked in preparation of DS, what is the "real" demand from China consumers? Another concern is how effective and receptive is DR’s Secret product in China, the sustainability. The success in Taiwan market seems to provide some indication, but still too early to make any confirmation.

14. When the revenue in China grow, then I may be more concern on sustainable, currently, the sales is actually still small in my view.

15. Export/retail license allows products to be sold via a shop (mostly beauty, hair saloons), i.e. B to C. However with a DS license, it enables C-C. If the transition is successful, the growth should be exponential.

This is my view, do your due diligence.

[Boon]

Thanks to Boon and the rest of the VB buddies for the comments.
I stand corrected on my opinion regarding Best World, and i hope to hear more from all of you.

I invested into Best World since the share price was 50+cents and am still holding onto it now. Actually after reading many of your comments, i started to feel a little insecure and worry on the risks i have to bear if i continue holding onto the share.  Selling off has not crossed into my mind yet at the moment, with the following opinions:
(1) Best World completed the acquisition of ZHEJIANG SOLIDGOLD PHARMACEUTICAL CO., LTD. (BWZ) in Feb 2014. BWZ's existing retail distribution network comprising of 153 agents and distributors throughout 31 provinces in the PRC, this includes beauty salons/nail salons/hair salons across China.
(2) Since the initiation of this acquisition in 2013 til YTD Q12017, the Export model has generated an uptrend revenues.
(3) Best World generated Export model revenue from their products sold to agents and through their agents, they are sold to BWZ's existing retail distribution network as mentioned above.
(4) Since all these salons are BWZ's existing retail, i guess it is easier & being more motivated for Best World to train this business people (owner of the salons), which in return Best World receives some training fees from the agents.
(5) In China, a business person can own tens or even hundreds of shops/salons. So, it is possible that one of the top Best World agent's distributor is one of the owner of tens/hundred of salons owned in China.
(6) How did the Rewarding System (PD, GD, SD) being created under Export model in China? I think Best World might be adjusting the rewarding system according to their sales performance of the agents/distributors with DIFFERENT QUALIFICATION MECHANISM depending on which market they are operating in. Although these distributors are not Best World's direct members, but Best World thinks it is necessary to reward them especially during incentives tips, moreover since a decade ago Best World has always been aiming to enter into China DS model. So it is just natural for them to prepare these "foreign agent" (not direct members) into DS leaders in preparing to enter the next phase of growth.

While continuing in reading this forum's comment on Best World, i will wait until Q2 result out to decide on my holding on Best World. But, if any of the comment really strike me to think & do more analysis or scuttlebutt deeper on any possibility on Best World business & management integrity, i might change my mind to load off my position.

For the moment, i choose to trust their management & their system.

Thank you for reading.

@ investor1,

Your facts under 1), 3) & 4) above (in red font) are completely wrong. Please provide source and reference !
Will discuss further on your other points later.
_____________________________________________________________________________________________________________________

[font=微软雅黑]范博士：全美世界（浙江）子公司原本的“AU全金”品牌走的是大众市场，在中国28个省份中的几千家药店零售，这么多年已经建立了固定的客群及业务基础。而目前全美世界在其他区域主打的品牌如“Dr’s Secret皙之密”护肤品牌，“Avance维格尔”保健品牌及“Optrimax”品牌都是功能性的产品，比较适合通过直销管道推出。因为这些产品的特性，所以它需要通过直销渠道来为顾客提供面对面的咨询、指导及售后服务，才能发挥其最大效用，因此我们一直都计划将这些品牌留给直销渠道，所以也就没有把这些产品带入到浙江子公司的零售渠道。[/font]

https://www.valuebuddies.com/thread-1033...#pid131999

Dora's interview with a Chinese DS site on 28 July 16.

http://www.dstoutiao.com/html/ds/dsc/201...17677.html

专访全美世界创办人兼集团总裁范文瑂博士：中国将成为全美世界最大的直销市场

文章来源：DSC视界　发布时间：2016-07-28 10:29:49　浏览： 139次 

6月30日，全美世界从商务部领取直销经营许可证，成为了新加坡首家获得中国直销牌照的企业。消息传来，引起了中国直销行业的普遍关注。据了解，全美世界成立于1990年，历经26年的发展，它凭借优质的产品和服务，先后开拓了亚洲十几个国家和区域的市场。此番进军中国，全美世界期望已久。获得直销牌照后，全美世界将如何发展？围绕这样一个行业内普遍关心的问题，《直销》杂志采访了全美世界国际集团董事长兼总裁范文瑂博士，以她的回答来全面展现全美世界在中国市场的规划与布局。


《直销》：2014年2月全美世界收购了全美世界（浙江）药业有限公司，在此之前全美世界（浙江）是否启动直销申牌工作？从收购浙江子公司至今，全美世界主要做了哪些方面的工作？

[font=微软雅黑]范博士：将好的直销产品及事业在中国广阔的土地上推广，一直是我的梦想，也是集团的发展策略之一。自中国颁布直销经营的政策法规之日起，我们就在为进军中国直销行业的这条大道作铺垫。为此，我们收购了16张保健品蓝帽子产品证，也把全美世界的主流护肤品都作了备案。这些年来，我们曾大江南北地去寻找适合的合作对象或者是收购企业等各种进入中国直销的可性行方案，也曾打算做买地设厂等各种准备方案。

2014年初，我们终于全资收购了在浙江杭州的全金药业有限公司，收购后易名为全美世界（浙江）药业有限公司。此家公司拥有深厚的研发实力，也拥有高水准的生产设备及品质管理，并有自己的品牌及行销渠道。所以，收购之后，我们相信全美世界成熟的品牌经营经验将会使该厂更有竞争力。另一方面，收购成功后，我们马上着手了申牌的所有准备工作，并在2014年年底递送了直销经营的申请书。
[/font]

经过18个月的审核过程，今年6月7日商务部批下了直销经营许可证，6月30日我们从商务部领取了直销经营许可证。

《直销》：为什么选择开辟中国市场？您对中国直销市场如何看待?您对全美世界在中国直销市场的发展抱有什么样的期待？

[font=微软雅黑]范博士：全美世界发源于新加坡，拥有26年历史，2004年在新加坡交易所上市，并成为新加坡第一家，也是唯一一家以直销为核心业务的上市公司。[/font]

[font=微软雅黑]当时上市的目的之一就是要融资，然后开拓中国市场。全美世界的愿景定为“全美世界，世界全美”，就是希望有一天成为世界直销品牌。以前我们的使命是“深耕亚洲，优领全球”，但无论我们想成为世界品牌亦或是亚洲品牌，都不能少了这个占世界近四分之一人口的中国市场，更何况中国经过20年的发展，国家的富强、经济实力已直追美国。未来的十年，全球经济的动力在亚洲，原因就在于中国已经崛起了。[/font]

除了经济及市场扩张的原因外，我本身接受的是中文教育，本科修的历史专业，对中国本就有民族情怀及血浓于水的感情。所以这么多年以来，我一直渴望能在中国发展，用全美世界的好产品、好事业、好文化造福更多的中国伙伴。全美世界现在已经在亚洲十一个国家和地区设有子公司，包括新加坡、马来西亚、印度尼西亚、泰国、越南、菲律宾、中国香港、中国台湾、韩国、迪拜，目前最大的市场是中国台湾。现在，我们已经在中国大陆获得了直销牌照，而且在不久将正式启动直销业务。依照中国市场的庞大潜能，我相信在未来两三年内中国大陆的业绩势必超越台湾地区业绩而成为集团最大的市场。

《直销》：收购并成立全美世界（浙江）后，全美世界沿用了子公司之前打造的“AU全金”品牌，并没有将全美的品牌带到子公司之中，这是出于怎样的考虑？

[font=微软雅黑]范博士：全美世界（浙江）子公司原本的“AU全金”品牌走的是大众市场，在中国28个省份中的几千家药店零售，这么多年已经建立了固定的客群及业务基础。而目前全美世界在其他区域主打的品牌如“Dr’s Secret皙之密”护肤品牌，“Avance维格尔”保健品牌及“Optrimax”品牌都是功能性的产品，比较适合通过直销管道推出。因为这些产品的特性，所以它需要通过直销渠道来为顾客提供面对面的咨询、指导及售后服务，才能发挥其最大效用，因此我们一直都计划将这些品牌留给直销渠道，所以也就没有把这些产品带入到浙江子公司的零售渠道。[/font]

《直销》：优质的产品是企业长久发展的基石，全美世界（浙江）在产品研发和生产上有何优势。另外，目前全美世界（浙江）申报的直销产品包含哪些？

[font=微软雅黑]范博士：全美世界（浙江）是以研发、生产和销售保健品为主的科技型医药企业，其所拥有的“全金”注册商标于2008年获得驰名商标的认定，“全金”的品牌已经获得了市场的充分肯定。全美世界（浙江）拥有标准GMP认可，所有公司产品全部自己生产，GMP所有证件齐全、完善。[/font]

[font=微软雅黑]全美世界（浙江）被新加坡全美世界(Best World Lifestyle Pte Ltd)全资收购后，除了继续引进国际先进生产技术外，还将结合科学的管理模式，将继续确保产品质量安全和优质的售后服务。未来，全美世界（浙江）还将开发和推出更多系列的优质保健产品，满足消费者的健康需求。[/font]

目前，全美世界（浙江）申报的直销产品有以下6种：全金多种维生素片、全金养生源胶囊、全金蛋白粉、全金大豆异黄酮软胶囊、全金西洋参含片、全金茶多酚含片。

《直销》：全美世界是进入中国直销行业的第29家外资公司，准备何时启动中国直销市场？结合全美世界在世界其他国家市场的发展，谈谈全美世界（浙江）将如何实现在中国市场上的本土化发展？

[font=微软雅黑]范博士：目前我们着手设立杭州的8个网点，之后会申请增加产品类，明年开始会着手扩大直销的区域范围，我们预计明年开始启动直销业务。[/font]

[font=微软雅黑]我们规划未来在浙江药厂研发以草本为主的保健品，用于中国及海外市场的销售。我们也不排除在3-5年后在中国设立化妆品厂房以包装、生产全美世界的功能性护肤品来供应中国市场需求的可能性。[/font]


《直销》：在越来越多的企业获得直销经营许可的现状下，人才短缺成为了许多新获牌企业面临的问题之一。全美世界（浙江）将如何应对人才问题？

范博士：全美世界已经拥有了26年直销经营的历史及经验，也在亚洲发展了十多家子公司，内部已经有了一套健全的营运及管理系统。另外，公司在总部及子公司也培养了众多的直销及专业管理人才。而在中国的公司也已经有了一批有管理经验的人才。因此，我们觉得只要有一套管理系统，在国内增聘人才融入全美世界的企业文化，应该都不是太大问题。

另一方面，全美世界也研发了一套直销商培训及运作的663系统。因此在培训新的直销商掌握直销运作也将不是一个问题。

《直销》：直销企业的持续稳定发展，培训至关重要。全美世界将如何结合中国市场的实际，将IKASH培训融入到中国市场之中？

范博士：全美世界已经研发一套配合公司的产品特征及企业文化的IKASH培训课程，并且也开发了直销商的运作系统——663系统，在每一个国家运行时，这两套系统的架构和理论都是保留的，而针对不同的市场操作内容上会根据其需要稍作调整。

《直销》：全美世界（浙江）获得直销牌照，是否会对新加坡全美世界集团的股价产生影响，您如何看待这种影响？

范博士：事实上，当全美世界公布领取直销经营许可证时，当天的股价即刻飙升了百分之二十，由公告前的新币S$1.15跳到S$1.35。我想这是市场及投资者对全美世界（浙江）持证后，在中国正式展开直销业务抱正面乐观的看法，一方面他们或许认为中国是公认的庞大市场，潜力无限。另一方面，他们也许对拥有26年直销经营经验的全美世界管理层也有信心，另外，全美世界在台湾地区市场发展的成功更是给投资者们打了一支强心针。

《直销》：您对全美世界中国市场未来3-5年的规划是怎样的？

范博士：全美世界是一家以产品为导向，以教育为基础的正规直销公司，我们无论开拓任何一个市场都是一步一脚印的、以优质产品及售后服务建立客群，再由客群中挑选适合的人选成为直销商，并非常重视每个直销商的系统培训，我们常以“好产品留住客群，好系统培育人才”为经营策略来开拓我们的市场。我们非常相信建立好的人才方能维持好的公司，我们一直以来都不急于追求最大，但我们非常在乎成为最好。

因此，我们在前两三年会注重于把基础打好，再进一步扩充。首先，我们会设立杭州的8个网点，明年会开始针对其他几个重要的城市申请扩大直销范围，在这些城市开旗舰店及服务网点，把全美世界的优质产品带给更多的客群。

我们管理层对未来3-5年的发展充满信心！
________________________________________________________________________________________________________________________________

[YMPL]

=> Is it conceptually correct to make recognition and awards to agent who have achieved sales "illegally" ? 
_____________________________________________________________________________________________________________________

It is conceptually correct because the DS license is approved by BWI proposal, thus the DS model proposed is "correct"

It might be incorrect on the implementation, based on the input from buddies, including yours.

To add-on, China "legal direct selling model" is slightly different from global norm, thus all DS companies operating in China have adopted a slight different model in China e.g. Amway and Nu Skin. A learning phase is required for new comer like BWI, IMHO

[investor1]

Thanks Millionfaith & Boon for the comments.

My opinion is purely based on my own analysis and it might not be correct. I am just sharing my thoughts.

I am certainly agree with Millionfaith on the thoughts Millionfaith shared with us.

I shall review my views on Best World after Q2 result out, in the meanwhile just keep my finger crossed.

Thanks!

[Boon]

What is the 663 system developed for ? DS, of course, not retail

So what the relevance and usefulness of the 663 system to a retail model ? no relevance, IMO.

DMJ has been running a 'retail business" with a DS system and manage to produce a network of downlines over the years.

How could that be possible?
______________________________________________________________________________________________________________________

《直销》：在越来越多的企业获得直销经营许可的现状下，人才短缺成为了许多新获牌企业面临的问题之一。全美世界（浙江）将如何应对人才问题？

范博士：全美世界已经拥有了26年直销经营的历史及经验，也在亚洲发展了十多家子公司，内部已经有了一套健全的营运及管理系统。另外，公司在总部及子公司也培养了众多的直销及专业管理人才。而在中国的公司也已经有了一批有管理经验的人才。因此，我们觉得只要有一套管理系统，在国内增聘人才融入全美世界的企业文化，应该都不是太大问题。

另一方面，全美世界也研发了一套直销商培训及运作的663系统。因此在培训新的直销商掌握直销运作也将不是一个问题。

《直销》：直销企业的持续稳定发展，培训至关重要。全美世界将如何结合中国市场的实际，将IKASH培训融入到中国市场之中？

范博士：全美世界已经研发一套配合公司的产品特征及企业文化的IKASH培训课程，并且也开发了直销商的运作系统——663系统，在每一个国家运行时，这两套系统的架构和理论都是保留的，而针对不同的市场操作内容上会根据其需要稍作调整。
_______________________________________________________________________________________________________________________

https://www.valuebuddies.com/thread-1033...#pid131999

Dora's interview with a Chinese DS site on 28 July 16.

http://www.dstoutiao.com/html/ds/dsc/201...17677.html

专访全美世界创办人兼集团总裁范文瑂博士：中国将成为全美世界最大的直销市场

文章来源：DSC视界　发布时间：2016-07-28 10:29:49　浏览： 139次 

6月30日，全美世界从商务部领取直销经营许可证，成为了新加坡首家获得中国直销牌照的企业。消息传来，引起了中国直销行业的普遍关注。据了解，全美世界成立于1990年，历经26年的发展，它凭借优质的产品和服务，先后开拓了亚洲十几个国家和区域的市场。此番进军中国，全美世界期望已久。获得直销牌照后，全美世界将如何发展？围绕这样一个行业内普遍关心的问题，《直销》杂志采访了全美世界国际集团董事长兼总裁范文瑂博士，以她的回答来全面展现全美世界在中国市场的规划与布局。


《直销》：2014年2月全美世界收购了全美世界（浙江）药业有限公司，在此之前全美世界（浙江）是否启动直销申牌工作？从收购浙江子公司至今，全美世界主要做了哪些方面的工作？

[font=微软雅黑]范博士：将好的直销产品及事业在中国广阔的土地上推广，一直是我的梦想，也是集团的发展策略之一。自中国颁布直销经营的政策法规之日起，我们就在为进军中国直销行业的这条大道作铺垫。为此，我们收购了16张保健品蓝帽子产品证，也把全美世界的主流护肤品都作了备案。这些年来，我们曾大江南北地去寻找适合的合作对象或者是收购企业等各种进入中国直销的可性行方案，也曾打算做买地设厂等各种准备方案。

2014年初，我们终于全资收购了在浙江杭州的全金药业有限公司，收购后易名为全美世界（浙江）药业有限公司。此家公司拥有深厚的研发实力，也拥有高水准的生产设备及品质管理，并有自己的品牌及行销渠道。所以，收购之后，我们相信全美世界成熟的品牌经营经验将会使该厂更有竞争力。另一方面，收购成功后，我们马上着手了申牌的所有准备工作，并在2014年年底递送了直销经营的申请书。
[/font]

经过18个月的审核过程，今年6月7日商务部批下了直销经营许可证，6月30日我们从商务部领取了直销经营许可证。

《直销》：为什么选择开辟中国市场？您对中国直销市场如何看待?您对全美世界在中国直销市场的发展抱有什么样的期待？

[font=微软雅黑]范博士：全美世界发源于新加坡，拥有26年历史，2004年在新加坡交易所上市，并成为新加坡第一家，也是唯一一家以直销为核心业务的上市公司。[/font]

[font=微软雅黑]当时上市的目的之一就是要融资，然后开拓中国市场。全美世界的愿景定为“全美世界，世界全美”，就是希望有一天成为世界直销品牌。以前我们的使命是“深耕亚洲，优领全球”，但无论我们想成为世界品牌亦或是亚洲品牌，都不能少了这个占世界近四分之一人口的中国市场，更何况中国经过20年的发展，国家的富强、经济实力已直追美国。未来的十年，全球经济的动力在亚洲，原因就在于中国已经崛起了。

除了经济及市场扩张的原因外，我本身接受的是中文教育，本科修的历史专业，对中国本就有民族情怀及血浓于水的感情。所以这么多年以来，我一直渴望能在中国发展，用全美世界的好产品、好事业、好文化造福更多的中国伙伴。全美世界现在已经在亚洲十一个国家和地区设有子公司，包括新加坡、马来西亚、印度尼西亚、泰国、越南、菲律宾、中国香港、中国台湾、韩国、迪拜，目前最大的市场是中国台湾。现在，我们已经在中国大陆获得了直销牌照，而且在不久将正式启动直销业务。依照中国市场的庞大潜能，我相信在未来两三年内中国大陆的业绩势必超越台湾地区业绩而成为集团最大的市场。
[/font]

《直销》：收购并成立全美世界（浙江）后，全美世界沿用了子公司之前打造的“AU全金”品牌，并没有将全美的品牌带到子公司之中，这是出于怎样的考虑？

[font=微软雅黑]范博士：全美世界（浙江）子公司原本的“AU全金”品牌走的是大众市场，在中国28个省份中的几千家药店零售，这么多年已经建立了固定的客群及业务基础。而目前全美世界在其他区域主打的品牌如“Dr’s Secret皙之密”护肤品牌，“Avance维格尔”保健品牌及“Optrimax”品牌都是功能性的产品，比较适合通过直销管道推出。因为这些产品的特性，所以它需要通过直销渠道来为顾客提供面对面的咨询、指导及售后服务，才能发挥其最大效用，因此我们一直都计划将这些品牌留给直销渠道，所以也就没有把这些产品带入到浙江子公司的零售渠道。
[/font]
《直销》：优质的产品是企业长久发展的基石，全美世界（浙江）在产品研发和生产上有何优势。另外，目前全美世界（浙江）申报的直销产品包含哪些？

[font=微软雅黑]范博士：全美世界（浙江）是以研发、生产和销售保健品为主的科技型医药企业，其所拥有的“全金”注册商标于2008年获得驰名商标的认定，“全金”的品牌已经获得了市场的充分肯定。全美世界（浙江）拥有标准GMP认可，所有公司产品全部自己生产，GMP所有证件齐全、完善。[/font]

[font=微软雅黑]全美世界（浙江）被新加坡全美世界(Best World Lifestyle Pte Ltd)全资收购后，除了继续引进国际先进生产技术外，还将结合科学的管理模式，将继续确保产品质量安全和优质的售后服务。未来，全美世界（浙江）还将开发和推出更多系列的优质保健产品，满足消费者的健康需求。

目前，全美世界（浙江）申报的直销产品有以下6种：全金多种维生素片、全金养生源胶囊、全金蛋白粉、全金大豆异黄酮软胶囊、全金西洋参含片、全金茶多酚含片。
[/font]

《直销》：全美世界是进入中国直销行业的第29家外资公司，准备何时启动中国直销市场？结合全美世界在世界其他国家市场的发展，谈谈全美世界（浙江）将如何实现在中国市场上的本土化发展？

[font=微软雅黑]范博士：目前我们着手设立杭州的8个网点，之后会申请增加产品类，明年开始会着手扩大直销的区域范围，我们预计明年开始启动直销业务。[/font]

[font=微软雅黑]我们规划未来在浙江药厂研发以草本为主的保健品，用于中国及海外市场的销售。我们也不排除在3-5年后在中国设立化妆品厂房以包装、生产全美世界的功能性护肤品来供应中国市场需求的可能性。


《直销》：在越来越多的企业获得直销经营许可的现状下，人才短缺成为了许多新获牌企业面临的问题之一。全美世界（浙江）将如何应对人才问题？

范博士：全美世界已经拥有了26年直销经营的历史及经验，也在亚洲发展了十多家子公司，内部已经有了一套健全的营运及管理系统。另外，公司在总部及子公司也培养了众多的直销及专业管理人才。而在中国的公司也已经有了一批有管理经验的人才。因此，我们觉得只要有一套管理系统，在国内增聘人才融入全美世界的企业文化，应该都不是太大问题。

另一方面，全美世界也研发了一套直销商培训及运作的663系统。因此在培训新的直销商掌握直销运作也将不是一个问题。
[/font]

《直销》：直销企业的持续稳定发展，培训至关重要。全美世界将如何结合中国市场的实际，将IKASH培训融入到中国市场之中？

范博士：全美世界已经研发一套配合公司的产品特征及企业文化的IKASH培训课程，并且也开发了直销商的运作系统——663系统，在每一个国家运行时，这两套系统的架构和理论都是保留的，而针对不同的市场操作内容上会根据其需要稍作调整。

《直销》：全美世界（浙江）获得直销牌照，是否会对新加坡全美世界集团的股价产生影响，您如何看待这种影响？

范博士：事实上，当全美世界公布领取直销经营许可证时，当天的股价即刻飙升了百分之二十，由公告前的新币S$1.15跳到S$1.35。我想这是市场及投资者对全美世界（浙江）持证后，在中国正式展开直销业务抱正面乐观的看法，一方面他们或许认为中国是公认的庞大市场，潜力无限。另一方面，他们也许对拥有26年直销经营经验的全美世界管理层也有信心，另外，全美世界在台湾地区市场发展的成功更是给投资者们打了一支强心针。

《直销》：您对全美世界中国市场未来3-5年的规划是怎样的？

范博士：全美世界是一家以产品为导向，以教育为基础的正规直销公司，我们无论开拓任何一个市场都是一步一脚印的、以优质产品及售后服务建立客群，再由客群中挑选适合的人选成为直销商，并非常重视每个直销商的系统培训，我们常以“好产品留住客群，好系统培育人才”为经营策略来开拓我们的市场。我们非常相信建立好的人才方能维持好的公司，我们一直以来都不急于追求最大，但我们非常在乎成为最好。

因此，我们在前两三年会注重于把基础打好，再进一步扩充。首先，我们会设立杭州的8个网点，明年会开始针对其他几个重要的城市申请扩大直销范围，在这些城市开旗舰店及服务网点，把全美世界的优质产品带给更多的客群。

我们管理层对未来3-5年的发展充满信心！
________________________________________________________________________________________________________________________________