27-04-2018, 06:48 PM
Ford Is About to Abandon American Sedans
By Keith Naughton
April 26, 2018, 10:13 PM GMT+8 Updated on April 27, 2018, 3:17 AM GMT+8
The Model T, the ’32 deuce coupe, the Thunderbird, the Mustang: For much of its 115-year history, Ford Motor Co. has been synonymous with cars.
But now Ford, one of the great engines of 20th Century American industry, is about to do the unthinkable: abandon the American car business almost entirely.
Just two years from now, a mere 10 percent of the vehicles rolling off Ford assembly lines and into North American showrooms will be sedans and sports cars like the Taurus or Mustang. The rest will be pickups, SUVs and commercial vehicles -- more lucrative models that the company hopes will secure its future as change tears through the global auto industry.
What would Henry Ford think? What might seem like a radical departure for Ford has, in fact, been years in the making. The fuel-price shock that left Detroit on its knees during the Great Recession didn’t last, and American consumers have gone right back to buying sport utility vehicles and big trucks like the bread-and-butter F-Series.
More details in https://www.bloomberg.com/news/articles/...can-sedans
By Keith Naughton
April 26, 2018, 10:13 PM GMT+8 Updated on April 27, 2018, 3:17 AM GMT+8
The Model T, the ’32 deuce coupe, the Thunderbird, the Mustang: For much of its 115-year history, Ford Motor Co. has been synonymous with cars.
But now Ford, one of the great engines of 20th Century American industry, is about to do the unthinkable: abandon the American car business almost entirely.
Just two years from now, a mere 10 percent of the vehicles rolling off Ford assembly lines and into North American showrooms will be sedans and sports cars like the Taurus or Mustang. The rest will be pickups, SUVs and commercial vehicles -- more lucrative models that the company hopes will secure its future as change tears through the global auto industry.
What would Henry Ford think? What might seem like a radical departure for Ford has, in fact, been years in the making. The fuel-price shock that left Detroit on its knees during the Great Recession didn’t last, and American consumers have gone right back to buying sport utility vehicles and big trucks like the bread-and-butter F-Series.
More details in https://www.bloomberg.com/news/articles/...can-sedans
Specuvestor: Asset - Business - Structure.