Sino Land (0083.HK)

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Sino Land offers aggressive discounts at Tai Po development Mayfair by the Sea 8 to woo buyers
* Discount is up to 30 per cent at new offering at Mayfair by the Sea 8
* Housing market has cooled, giving buyers a stronger hand

Pearl Liu
PUBLISHED : Tuesday, 15 January, 2019, 1:17pm
UPDATED : Tuesday, 15 January, 2019, 5:02pm

Hong Kong developer Sino Land will offer up to 30 per cent discounts at a development in Tai Po to try to drum up sales amid a weakening housing market in the city.

The first batch of 108 units of its Mayfair by the Sea development 8 in Tai Po district, New Territories, will be offered at an average price of HK$13,228 (US$1,686.65) per square foot, the developer said Monday.

In comparison, The St Martin by Sun Hung Kai Properties, about a 10-minute walk away, sold for an average HK$18,698 per square foot in July of last year, shortly before the city’s 28-month bull run in home prices ended.

After the discount, the first batch of the 528-unit Mayfair By the Sea 8 development will cost between HK$6.07 million to HK$10.75 million. Selling could begin as early as next week, the developer said.

“The developer would like to see all units snapped up by buyers in the first day. That is the why it tags the development at such a cheap price,” said Louis Chan Wing-kit, managing director for residential department at local agency Centaline Property.

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