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PR Newswire
21-03-2017, 09:29 PM
Will be interesting to see whether these outsiders will do enough to reverse the fortunes of its latest asset.
Formula One: All change as new owners steer F1 into fast lane
[Melbourne] Formula One ventures into the unknown zone of a long-awaited revamped and high-speed era under new American ownership this weekend when the engines roar into life at the season-opening Australian Grand Prix.
Liberty Media's takeover and the off-season departure of the sport's veteran commercial ring-master Bernie Ecclestone have coincided with an overhaul of the technical regulations to usher in a new breed of 'fatter and faster' cars.
The wider new machines with broader tyres make much greater physical demands on the drivers and are expected to provide more noise and spectacle - and hopefully better racing with more passing moves - as Formula One bids to appeal to a younger, global, digital and social media savvy audience.
http://www.businesstimes.com.sg/life-cul...-fast-lane
Formula One: All change as new owners steer F1 into fast lane
[Melbourne] Formula One ventures into the unknown zone of a long-awaited revamped and high-speed era under new American ownership this weekend when the engines roar into life at the season-opening Australian Grand Prix.
Liberty Media's takeover and the off-season departure of the sport's veteran commercial ring-master Bernie Ecclestone have coincided with an overhaul of the technical regulations to usher in a new breed of 'fatter and faster' cars.
The wider new machines with broader tyres make much greater physical demands on the drivers and are expected to provide more noise and spectacle - and hopefully better racing with more passing moves - as Formula One bids to appeal to a younger, global, digital and social media savvy audience.
http://www.businesstimes.com.sg/life-cul...-fast-lane