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07-03-2017, 02:22 PM
(This post was last modified: 17-03-2017, 07:40 PM by cyclone.
Edit Reason: Added writer and date
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You Might Soon Be Able to Buy Luxury Products via WhatsApp
by Sam Chambers
March 7, 2017, 1:00 PM GMT+8
Online luxury retailer Yoox Net-a-Porter said it’s developing technology to allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market for Prada and Versace goods becomes more competitive.
Yoox Net-a-Porter’s personal shoppers already communicate with top clients via the text-messaging service, and the Milan-based company plans to expand its use of the mobile app, Chief Executive Officer Federico Marchetti said in an interview in London.
By becoming one of the first companies to use WhatsApp to sell directly to customers, Yoox Net-a-Porter is seeking a leg up on competitors like Farfetch and luxury brands’ own sites. Less than two years after leaving the company, Net-a-Porter founder Natalie Massanet announced last week that she’s joining Farfetch’s board, renewing her rivalry with Marchetti, who created Yoox and orchestrated the 2015 merger that created YNAP.
More details in https://www.bloomberg.com/news/articles/...-customers
by Sam Chambers
March 7, 2017, 1:00 PM GMT+8
Online luxury retailer Yoox Net-a-Porter said it’s developing technology to allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market for Prada and Versace goods becomes more competitive.
Yoox Net-a-Porter’s personal shoppers already communicate with top clients via the text-messaging service, and the Milan-based company plans to expand its use of the mobile app, Chief Executive Officer Federico Marchetti said in an interview in London.
By becoming one of the first companies to use WhatsApp to sell directly to customers, Yoox Net-a-Porter is seeking a leg up on competitors like Farfetch and luxury brands’ own sites. Less than two years after leaving the company, Net-a-Porter founder Natalie Massanet announced last week that she’s joining Farfetch’s board, renewing her rivalry with Marchetti, who created Yoox and orchestrated the 2015 merger that created YNAP.
More details in https://www.bloomberg.com/news/articles/...-customers
Specuvestor: Asset - Business - Structure.