SQ focuses on the business traveller. Their sales team are well rewarded for
getting contracts with companies to book business class travel. There are many variations
to these contracts, but most involve premium class travel.
If you look at the cities that SQ flies to, its all business. None are leisure.
There are attractive group discounts for companies that commit to contracts.
They of course leverage on their branding and charge more for their tickets.
If you join tours ex-SIN, with SQ as the carrier, you will be charged more, as compared
to prices, say 3-5 years ago... but still more than other carriers.
Inflight service, they still have the largest screen for premium class and a wider seat/bed too.
Yes, there are older configurations that are not appealing... and still more expensive than carriers on the same route.
If your employment allows you to travel premium with SQ, there is no debate. But I dont think you
will pay on your own the prices that SQ ask. Personally I would pay to travel premium with Air France
or any Flying Blue partner. Their loyalty programmes are friendlier.
SQ will survive, as tacitly guaranteed by SIN Gov.