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Disney has been on a roller coaster ride for the last couple of years. On hindsight, it was overvalued 2 years ago. Is it undervalued now?
Can Disney rediscover the magic?
The era of low interest rates that made billions in streaming losses seem palatable is over, leaving traditional media groups to cope with high debt loads and intense competition for fickle streaming customers. The traditional TV business is in decline.
Analysts and Disney executives say the problems at Marvel, Pixar and Lucasfilm can be traced back to the heady period following the launch of the Disney+ streaming service in 2019.
Disney wanted to catch up to Netflix, and to do that it promised new original series at a low subscription price. The company’s number of subscribers soared — as did its content budget, which reached $30bn in 2022.
All the Disney studios — but especially Marvel and Lucasfilm — were charged with developing binge-able new series in addition to their regular roster of feature films. The result was hit programmes including The Mandalorian from Lucasfilm, and Wandavision and Loki from Marvel. But it stretched the studios’ creative teams to the limit.
https://archive.ph/RudcM
Can Disney rediscover the magic?
The era of low interest rates that made billions in streaming losses seem palatable is over, leaving traditional media groups to cope with high debt loads and intense competition for fickle streaming customers. The traditional TV business is in decline.
Analysts and Disney executives say the problems at Marvel, Pixar and Lucasfilm can be traced back to the heady period following the launch of the Disney+ streaming service in 2019.
Disney wanted to catch up to Netflix, and to do that it promised new original series at a low subscription price. The company’s number of subscribers soared — as did its content budget, which reached $30bn in 2022.
All the Disney studios — but especially Marvel and Lucasfilm — were charged with developing binge-able new series in addition to their regular roster of feature films. The result was hit programmes including The Mandalorian from Lucasfilm, and Wandavision and Loki from Marvel. But it stretched the studios’ creative teams to the limit.
https://archive.ph/RudcM