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I bought Kraft about 2 years ago when I was looking for a solid blue chip dividend stock. Basically they have a big moat, and customers make repeated purchases. They are a global food giant. They gave me about 3% every year.
Unfortunately, this is one of my "buy hold and forget" stories. I focus more on SGX than the US market, so I thought I could just let the Kraft dividends compound and check on it 20 years later. Ha ha ha!. Anyway recently I checked and hey I found that it split! So now I own some KFT and some Mondelez. I haven't reviewed the numbers for due diligence because I'm lazy. So sorry not much help.
What I can share is that I do not intend to add to my position, not because it is a bad investment, but because of the uncertain forex risk. In fact, with QE3, the USD may fall further against the SGD. So I'm sitting tight. Of course one option (if and when I do the due diligence) is to buy KFT, but hedge with a long SGD-short USD position or something like that. That comes with a certain cost. Pls do your own due diligence.