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A 10year old article from Fundsmith but I guess it aged well like a bottle of fine Burgundy.
I could also learn to write better by remembering Smith's law.
BANNED WORDS AND PHRASES
Having been involved in financial analysis for nearly four decades, I have increasingly formed the view that there are some words and phrases which are used by company management, analysts and commentators which investors should be wary of. Apart from being an abuse of the English language, they represent a combination of woolly thinking and a desire to disguise or divert attention from a problem.
Runway: used to describe the scope for development of a product or service as in “There’s plenty of runway to develop sales for this product”. A runway is a strip on which an aircraft lands or takes off.
https://www.fundsmith.co.uk/media/uydhgd...ds-pdf.pdf
I could also learn to write better by remembering Smith's law.
BANNED WORDS AND PHRASES
Having been involved in financial analysis for nearly four decades, I have increasingly formed the view that there are some words and phrases which are used by company management, analysts and commentators which investors should be wary of. Apart from being an abuse of the English language, they represent a combination of woolly thinking and a desire to disguise or divert attention from a problem.
Runway: used to describe the scope for development of a product or service as in “There’s plenty of runway to develop sales for this product”. A runway is a strip on which an aircraft lands or takes off.
https://www.fundsmith.co.uk/media/uydhgd...ds-pdf.pdf