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PR Newswire
11-02-2022, 10:16 AM
Well, wine has been around for the longest time and will probably continue to AGE well. Millennials will be aging well into the finer details of life.
The wine industry's problem: millennials
McMillan quoted a Harris Poll of nearly 2,000 adults from November, which asked what beverage they would bring to share at a party. The choices were wine, beer, spirits, flavoured malt beverages, hard seltzer or cider.
Wine was the overwhelming choice among those 65 and older. The top choice was roughly split between wine and beer for those 35-64, with the other options trailing in the distance. But people aged 21-34 were almost evenly split among 5 options, with cider trailing.
Wine simply is not preferred by younger people. McMillan pointed to the reopening of restaurants in 2021 after Covid-19 vaccines became available; during that period, sales of wine declined as sales of spirits rose.
https://www.businesstimes.com.sg/lifesty...lennials-0
The wine industry's problem: millennials
McMillan quoted a Harris Poll of nearly 2,000 adults from November, which asked what beverage they would bring to share at a party. The choices were wine, beer, spirits, flavoured malt beverages, hard seltzer or cider.
Wine was the overwhelming choice among those 65 and older. The top choice was roughly split between wine and beer for those 35-64, with the other options trailing in the distance. But people aged 21-34 were almost evenly split among 5 options, with cider trailing.
Wine simply is not preferred by younger people. McMillan pointed to the reopening of restaurants in 2021 after Covid-19 vaccines became available; during that period, sales of wine declined as sales of spirits rose.
https://www.businesstimes.com.sg/lifesty...lennials-0