Sheng Siong Group

[GPD]

If Sheng Siong strategy is to avoid NTUC(Fairprice?), I wouldn't invest in them. It implies SS market share is vulnerable to Fairprice and there is nothing to stop Fairprice from opening a new store to compete with SS even if SS set foot first.

SS has been around long enough and to be able to deliver profit, it must have some good strategies but what are they? Are they targeting a different market segment or simply drawing customers away from Fairprice based on price?

Fairprice also has the strongest retail membership in SG and I believe this membership helps Fairprice to draw customers towards them.