Challenger Technologies

[memphisb]

It is apparent to me that Challenge is a darling stock for many members here. And looking at the results, dividend history and track record, its hard not to see why.

I was going through my comments on Challenger the company when it dawns to me that I need to separate my views on Challenger - from the prospective of an investor and that of a consumer.

Just because I do not patronise their business does not in itself make it a bad company to invest in. As a consumer, I get so disgusted with the price they charged on their items that it never dawn on me previously on the investment merits of the company. And also why I never consider the company objectively from an investor point of views.

This reminded me of PST, FSL and Rickmers. Because of what I know about PIL (sponsor of PST), I dismissed PST as a viable investment opportunity and instead choose to invest in FSL and Rickmers. History has of cos shown that PST is the superior shipping trusts to invest in amongst the 3. A classic example of how we sometimes let our personal prejudices (perceived or otherwise) get in the way of investment decision.

And shopping is not always about value. It is also about the shopping experience and somehow challenger is able to accomplish that although my opinions are not as detailed as dxdy's fundamental analysis,

Having said that, while its easy for all of us to preach the merits of being unemotional about our investment objectives, its easier said than done and I for one will not say I have mastered this perfectly. But self-actualisation is a good baby step to take.

To be frank, it is just a tool and not a daring me. As an investor, if it makes $ and moving forward with good mgt, i hold longer. If its losing money or fully valued, i sell and move on. Why are you mixing emotions into investing? its just a company not my wife and I am just a minor shareholder.

Retail biz is not just about value hunting. It is a mixture of shopping experience. And somehow challenger notice that and improvise in their system. Just some of my shopper's opinion though not as detailed as dxdy's fundamental analysis.

Looks forward to challenger opening in dense Clementi. Imagine all those potential gadget concious customers from Singapore, Ngee Ann poly and other schools student's pockets. And words gets pass to their parents for their other home/office IT necessities. Don't think they want to drive or travel down simlim to get a portable drive? parking is a problem, ERP another. Time too.