Hi just a correction it is not FIFA that singtel negotiates with, its the premier league collectively.
Secondly, Singtel/starhub has the power of being a small player. To the 20 clubs in premier league, Singapore is a small market which does not bump up much of their TV rights revenue. Essentially, for the premier league the more country it reaches, the more revenue it has. and Singapore only accounts for a small fraction of tv revenue BPL gets.
Just a small fact: Singapore's 3 yr rights to BPL is s$400 Million, while UK's 3 yr right costs s$3.45 Billion. If Singapore had bided for 300M, I am sure the premier league wont feel the pinch. My worry is that the 400M that Singtel has bided will set precedence for the next negotiation due next year. BPL will ask for the same amount or slightly more.
Population of UK is around 65M, while Singapore is 5M.
Secondly, Singtel/starhub has the power of being a small player. To the 20 clubs in premier league, Singapore is a small market which does not bump up much of their TV rights revenue. Essentially, for the premier league the more country it reaches, the more revenue it has. and Singapore only accounts for a small fraction of tv revenue BPL gets.
Just a small fact: Singapore's 3 yr rights to BPL is s$400 Million, while UK's 3 yr right costs s$3.45 Billion. If Singapore had bided for 300M, I am sure the premier league wont feel the pinch. My worry is that the 400M that Singtel has bided will set precedence for the next negotiation due next year. BPL will ask for the same amount or slightly more.
Population of UK is around 65M, while Singapore is 5M.