New Toyo

[Stockerman]

The nail to New Toyo's coffin would probably be Plain Packaging momentum being spread around the world, especially in the developing countries, causing a massive drop in smoking rates

Plain packaging is the "biggest regulatory threat to the industry, as packaging is the most important way tobacco companies have to communicate with the consumer and differentiate their products". Investment bank, Citigroup.

No wonder Armed Forces are paring down their stake in Tien Wah...from 16% to 14%...the selling may continue into 2013...

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Good Quotes on Plain PackagingFrom TobaccoTactics
Jump to: navigation, search"We expect a bare-knuckle fight from the industry". Martin Deboo, an Investec tobacco analyst. [1]



"Plain Packaging Spells Disaster" Tobacco Journal International.[2]



"There is no doubt that the power of the brand, upon which much of the success of any major fast moving consumer goods (FMCG) industry is based, would be severely damaged without the colours and the design recognised by millions of consumers." Tobacco Journal International.[3]



"Given current restrictions on advertising, packaging is the most important method of branding still available. Plain packaging will therefore significantly reduce the role of brands." Philip Morris consultant.[4]



Plain packaging is the "biggest regulatory threat to the industry, as packaging is the most important way tobacco companies have to communicate with the consumer and differentiate their products". Investment bank, Citigroup.[5]



"In the absence of any other Marketing messages, our packaging -- comprised of the trademark, our design, color and information -- is the sole communicator of our brand essence. Put another way -- when you don't have anything else -- our packaging is our Marketing." Philip Morris.[6]



Philip Morris also describes packaging as "an integral part of the product". It argues: "Packaging is an important means of differentiating brands and in that sense is a means of communicating to consumers about what brands are on sale and in particular the goodwill associated with our trademarks, indicating brand value and quality. Placing trademarks on packaged goods is, thus, at the heart of commercial expression."[7]



Marketing literature calls pack design "the communication life-blood of the firm” and the “silent salesman” that reaches out to customers.[8]



"For cigarettes, the pack is the brand. Multinational companies such as BAT spend millions developing the most effective pack designs that hold the greatest appeal to their target consumers ... While it is likely that people will always smoke, reducing cigarettes to a generic brand status with plain packaging will dramatically limit the capacity to market the product." Steven Greenland, Senior Lecturer in Marketing at Swinburne University of Technology, Australia.[9]



"The phasing in of the display ban and government consultations on plain packaging are a huge blow to the tobacco industry given the critical role of great pack design and PoS [Point of Sale] in influencing consumer decision making." David Timothy, senior account director at brand consultancy, Anthem Worldwide.[10]