Singapore Press Holdings (SPH)

[Ben]

But I don't agree that many don't read papers for the editorial content. I for one do, and love to read commentaries on politics, economics, business, social issues and entertainment. In fact, I almost completely ignore the sales adverts and A&P in the newspapers, and just focus on the content.

But maybe I am different? Haha.

Hi MW,

I am sure you do read, and I am sure many in this forums will also read the editorial content. However, I just realise that many in my office are more keen on sales adverts and they can spent lots of time discussing on it like it is some important world news..hahaha..some even do paper cutting on sales offers..I think that is the reason why we have free papers (Today, My Paper) these days that survive solely on ads revenue.