SingTel

[CityFarmer]

Lately saw Singtel undergoing some reorg on its structure, and buying into mobile advertisement co. Which i think probably not a bad thing, they start to realize being just a traditional network provider probably not for the long run. And now look for way to value add the package with more contents and services.

Hopefully they can execute it right. The wind has been turning with the mobile trend, old sms or line telephone or even IDD probably won't be profitable for too long.

I beg to differ on the acquisition of content biz co. for Singtel. IMO, It is rational to value-add into traditional telecom service with more content, but it can be done without directly owning the co. Partnering should be a more rational approach.