09-12-2010, 03:37 PM
I chanced upon this.
Watch retailer Jannie Tay on creating a sense of luxury in Singapore
It's an article by the BBC on entrepreneurship under the feature 'Start Up Stories'. As with all featured news articles, its purpose is publicity for the one being interviewed. However, putting that aside, I like how Jannie Tay describes that they had to sell watches differently and how they've engaged the emotions and created an experience for their consumer.
Do read the full thing.
Watch retailer Jannie Tay on creating a sense of luxury in Singapore
It's an article by the BBC on entrepreneurship under the feature 'Start Up Stories'. As with all featured news articles, its purpose is publicity for the one being interviewed. However, putting that aside, I like how Jannie Tay describes that they had to sell watches differently and how they've engaged the emotions and created an experience for their consumer.
Do read the full thing.