Me & My Money Series (Sunday Times)

[kazukirai]

Slightly OT, but I've noticed that whenever a particular "investment" is hot and popular, there will be many firms and companies jumping on the bandwagon to offer them as legit investments.

Really a lot of "Make hay while the sun shines".

There's a lot of psychology behind it actually. Stuff like:
- how most people think trends will go on forever (when most don't).
- spotlight fallacy (when newspaper headlines feature a certain investment's gains, that gets stuck in people's minds that it's THE ONLY good investment.)

I'm waiting for the day where I see 9 out of 10 of these type of firms selling Value Investing. That's the day I'd become a chartist.