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PR Newswire
15-02-2023, 01:56 PM
At 2:36 on Monday morning, James Musk sent an urgent message to Twitter engineers.
“We are debugging an issue with engagement across the platform,” wrote Musk, a cousin of the Twitter CEO, tagging “@here” in Slack to ensure that anyone online would see it. “Any people who can make dashboards and write software please can you help solve this problem. This is high urgency. If you are willing to help out please thumbs up this post.”
When bleary-eyed engineers began to log on to their laptops, the nature of the emergency became clear: Elon Musk’s tweet about the Super Bowl got less engagement than President Joe Biden’s.
Biden’s tweet, in which he said he would be supporting his wife in rooting for the Philadelphia Eagles, generated nearly 29 million impressions. Musk, who also tweeted his support for the Eagles, generated a little more than 9.1 million impressions before deleting the tweet in apparent frustration.
Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident, Platformer can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.
In recent weeks, Musk has been obsessed with the amount of engagement his posts are receiving. Last week, Platformer broke the news that he fired one of two remaining principal engineers at the company after the engineer told him that views on his tweets are declining in part because interest in Musk has declined in general.
His deputies told the rest of the engineering team this weekend that if the engagement issue wasn’t “fixed,” they would all lose their jobs as well.
https://www.platformer.news/p/yes-elon-m...ial-system
“We are debugging an issue with engagement across the platform,” wrote Musk, a cousin of the Twitter CEO, tagging “@here” in Slack to ensure that anyone online would see it. “Any people who can make dashboards and write software please can you help solve this problem. This is high urgency. If you are willing to help out please thumbs up this post.”
When bleary-eyed engineers began to log on to their laptops, the nature of the emergency became clear: Elon Musk’s tweet about the Super Bowl got less engagement than President Joe Biden’s.
Biden’s tweet, in which he said he would be supporting his wife in rooting for the Philadelphia Eagles, generated nearly 29 million impressions. Musk, who also tweeted his support for the Eagles, generated a little more than 9.1 million impressions before deleting the tweet in apparent frustration.
Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident, Platformer can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.
In recent weeks, Musk has been obsessed with the amount of engagement his posts are receiving. Last week, Platformer broke the news that he fired one of two remaining principal engineers at the company after the engineer told him that views on his tweets are declining in part because interest in Musk has declined in general.
His deputies told the rest of the engineering team this weekend that if the engagement issue wasn’t “fixed,” they would all lose their jobs as well.
https://www.platformer.news/p/yes-elon-m...ial-system
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"A fool is someone who knows the price of everything and the value of nothing"
Oscar Wilde
"A fool is someone who knows the price of everything and the value of nothing"
Oscar Wilde