01-09-2021, 11:27 PM
(01-09-2021, 10:04 AM)dydx Wrote: If you want to get rich, demanding customers to part with their money for say an expensive new car or watch, it is imperative that you sell the real and high-quality products among the popular or top brands. So the first success factor is the right and smart merchandising strategy - i.e. choosing the right brands (including those with good potential for the future) and secure supply from them for the long term based on a win-win business relationship including at a personal level with their owners/bosses. The next factor is choosing the markets you want to engage in to build the business and to effectively embrace the customers in those markets. That you need to choose where you want to place your stores and the store design and formats, as well as to build the supply chain infrastructures and marketing/management support backing the stores. Good customer service at the retail level is a given, but if you are able to differentiate your customer service to make even first-time customers say or feel "WOW!", and voluntarily come back for more and also spread their positive shopping experience in words on social media and by word of mouth, that will be quite an achievement.
Those who like to appreciate the pinnacle of watch retailing for the rich can explore and a visit to the The Hour Glass Malmaison store, which has 1438 5-Star reviews on Google Map..
https://www.google.com/maps/place/The+Ho...03.8362536
My guess is THG has set Reviews as a KPI for its sales staff.
While it has the positive effect of motivating sales staff to give great service.
I guess some sales staff may also have too actively encourage customers to provide reviews.