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Its their strategies not the delivery of service. Their plan is to be the market leader with pricing power after killing off their competitors. From then, it is a path of profitability by raising platform fees (as seen in the case of Grab once uber left the scene). This is where the chinese government disapproves of companies employing this strategy ("Sustainable competition (no anti-competitive practices)")
Sea Group is making wider and wider losses as e-commerce revenue grows, this demonstrates negative margins to increase GMV. It is apparent their strategy is similar to Grab- once Lazada raises the white flag, delivery fees will be increased, platform fees will appear and shopwide discounts will disappear
Sea Group is making wider and wider losses as e-commerce revenue grows, this demonstrates negative margins to increase GMV. It is apparent their strategy is similar to Grab- once Lazada raises the white flag, delivery fees will be increased, platform fees will appear and shopwide discounts will disappear