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Netflix has the undisputed mindshare for new subscribers and those giving up cable. But the SVOD wars are just in their infancy.
The problem for Paramount+ (and every other streamer)? Everyone already has Netflix.
Meanwhile, Netflix customers were less likely than other streaming subscribers to pay for anything else — which presumably has something to do with the fact that (almost) everyone has Netflix. It’s the streaming starter package: You get it first and then maybe think about adding something else.
https://www.vox.com/recode/22311987/para...ts-antenna
The problem for Paramount+ (and every other streamer)? Everyone already has Netflix.
Meanwhile, Netflix customers were less likely than other streaming subscribers to pay for anything else — which presumably has something to do with the fact that (almost) everyone has Netflix. It’s the streaming starter package: You get it first and then maybe think about adding something else.
https://www.vox.com/recode/22311987/para...ts-antenna