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08-03-2018, 01:03 PM
Coca-Cola to launch its first alcoholic drink in Japan
AFP
PUBLISHED : Thursday, 08 March, 2018, 5:02am
UPDATED : Thursday, 08 March, 2018, 6:15am
Coca-Cola plans to launch its first ever alcoholic drink in Japan, in a surprising departure for a US company identified with cola and other non-alcoholic beverages.
While Coca-Cola dabbled in the wine business in the 1970s, the Japanese experiment is “unique” in the company’s 125-year history, said Coca-Cola Japan president Jorge Garduno.
The new offering will be in Japan’s growing “Chu-Hi” category of beverages, Garduno said in a recent interview posted to the company’s website.
“This is a canned drink that includes alcohol; traditionally, it is made with a distilled drink called shochu and sparkling water, plus some flavouring,” he said.
Chu-Hi drinks come in a range of flavours such as grape, strawberry, kiwi and white peach and sometimes replace shochu with vodka.
More details in http://www.scmp.com/lifestyle/food-drink...rink-japan
AFP
PUBLISHED : Thursday, 08 March, 2018, 5:02am
UPDATED : Thursday, 08 March, 2018, 6:15am
Coca-Cola plans to launch its first ever alcoholic drink in Japan, in a surprising departure for a US company identified with cola and other non-alcoholic beverages.
While Coca-Cola dabbled in the wine business in the 1970s, the Japanese experiment is “unique” in the company’s 125-year history, said Coca-Cola Japan president Jorge Garduno.
The new offering will be in Japan’s growing “Chu-Hi” category of beverages, Garduno said in a recent interview posted to the company’s website.
“This is a canned drink that includes alcohol; traditionally, it is made with a distilled drink called shochu and sparkling water, plus some flavouring,” he said.
Chu-Hi drinks come in a range of flavours such as grape, strawberry, kiwi and white peach and sometimes replace shochu with vodka.
More details in http://www.scmp.com/lifestyle/food-drink...rink-japan
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