28-12-2015, 09:48 AM
Garden Fresh is now being distributed in Hong Kong by Hing Sang, which is listed on the Hong Kong Stock Exchange.
Page 98 of Hing Sang's IPO prospectus states:
"We understand that both the variety of products and the network of brand proprietors (who are mainly manufacturers) are essential to our long-term success as a brand manager in Hong Kong. Hence, we have adopted a stringent approach in the selection and sourcing of brand proprietors and brands as follows:
(i) conducting a preliminary check on the brand proprietor’s credentials to ascertain their
background and goodwill and estimate the projected sale of a particular product manufactured and/or supplied by it. The selection criteria for potential brand proprietors are based on factors such as: (a) whether the target brand proprietor is carrying on a business which is in the same industry as or complementary to the business of our Group; (b) the profitability and/or sustainability of the brand proprietor’s business; © the brand proprietor’s reputation in the industry; and (d) the prospect of expanding the market share of our Group in the target region; and
(ii) interviewing frontline salespeople and retail outlets in Hong Kong, such as individual
retailers and chain retailers, so as to gather more updated information on, inter alia,
consumers’ preferences on the kind of products, and the quality and safety of the products
manufactured and distributed by them."
In Hong Kong, Garden Fresh is now being sold in stores of Wellcome, 7-eleven, ParknShop and Taste (which is a subsidiary of Watson).
Page 98 of Hing Sang's IPO prospectus states:
"We understand that both the variety of products and the network of brand proprietors (who are mainly manufacturers) are essential to our long-term success as a brand manager in Hong Kong. Hence, we have adopted a stringent approach in the selection and sourcing of brand proprietors and brands as follows:
(i) conducting a preliminary check on the brand proprietor’s credentials to ascertain their
background and goodwill and estimate the projected sale of a particular product manufactured and/or supplied by it. The selection criteria for potential brand proprietors are based on factors such as: (a) whether the target brand proprietor is carrying on a business which is in the same industry as or complementary to the business of our Group; (b) the profitability and/or sustainability of the brand proprietor’s business; © the brand proprietor’s reputation in the industry; and (d) the prospect of expanding the market share of our Group in the target region; and
(ii) interviewing frontline salespeople and retail outlets in Hong Kong, such as individual
retailers and chain retailers, so as to gather more updated information on, inter alia,
consumers’ preferences on the kind of products, and the quality and safety of the products
manufactured and distributed by them."
In Hong Kong, Garden Fresh is now being sold in stores of Wellcome, 7-eleven, ParknShop and Taste (which is a subsidiary of Watson).