Sino Grandness

[cracker]

Garden Fresh's reported sales may still be smaller than Huiyuan but they are significantly larger than Pepsico's Tropicana (1.393 billion) and Vitasoy (1.245 billion) while being comparable to Nongfu Orchard (1.9 billion). From my experience, all of these, except for Garden Fresh, are household brands in China and very easy to find in any city, so it's hard for me to believe Garden Fresh has comparable sales to them.

Also, in 2013, Tingyi spent 3.1 billion rmb on advertising in China. UPC spent 2.1 billion, Coco Cola Spent 8.5 billion, while even Huiyuan spent 830 million RMB. Garden Fresh spent a mere 20 million rmb on advertising and promotion in 2013. Huiyuan spends 40 times what Garden Fresh does on A&P, to merely consolidate its position whereas Garden Fresh by spending 2.5% of what Huiyuan spent, can somehow propel itself to become one of the top 10, overtaking Pepsi, Vitasoy and being on par with Nongfu? I found it quite difficult to believe. I don't have the stats on how much Pepsi, Vitasoy and Nongfu spent on A&P but I suspect that they are all also much higher.

You should go to China too and do a market survey yourself. You will find it quite hard to believe that Garden Fresh is a top 10 fruit brand in China, considering how few places sell it and the level of brand awareness. That's why I felt very uncomfortable and sold. No doubt I was lucky and bought much earlier on, so I still made a profit.

I do not think Garden Fresh has propelled itself to be bigger than some of the established brands in merely 3 years. Garden Fresh is still small as compare with others.

Garden Fresh 2014 revenue of RMB 1.8 billion was far behind Huiyuan's RMB 4.5 billion.