Sino Grandness

[Oldman9]

Recently got my hands on a few Euromonitor reports that included Sino Grandness in its statistics.

"Shenzhen Grandness Industry Groups Co Ltd registered the strongest off-trade value growth of 43% in 2014. The company mainly specialised in developing a loquat juice range under the Grandness Brand. The company invested in product promotion and highlighted the benefits of loquat juice. Product differentiation was a fey factor in the product's success. Also, the company endeavoured to penetrate distribution channels in Guangdong province and expand its sales network in other regions of China"

"Shenzhen Grandness Industry Groups Co Ltd saw the biggest increase in value sales in 2014. This company mainly engaged in developing and selling loquat-based juice, including 100% juice, nectars and juice drinks. Loquat tastes good and claims to benefit the lungs and throat. The company made great efforts to establish a healthy image. Due to the hot and humid climate of south China, loquat juice drinks are popular among local residents."

Company Share of Juice by Value in 2014

1) Coca-Cola China: 16.3%
2) Ting Hsin International: 7.1%
3) Coconut Palm Group: 5.7%
4) President Enterprises China: 4.7%
5) Beijing Huiyuan Beverage & Food: 4.4%
6) Hangzhou Wahaha Group: 4.3%
7) Shenzhen Grandness Industry Groups: 4.0%
8) Nongfu Spring: 2%
9) PepsiCo China: 1.5%
10) Beijing Qianshou Fruit & Vegetable Co: 1.3%

Simply amazing, wonder how they did it.

Hi Crubs

Thanks. Good info.
By the way, do you have the full report?

Cheers
oldman9