Cooler than marijuana? Hong Kong’s iconic Vitasoy drinks brand is on a high

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
#1
Cooler than marijuana? Hong Kong’s iconic Vitasoy drinks brand is on a high thanks to Chinese memes
  • The 78-year-old Hong Kong drink maker has suddenly found itself one of the hottest brands among Chinese youth
  • The company was founded as a way to fight malnutrition after its founder witnessed the plight of refugees in wartime Hong Kong

https://beta.scmp.com/business/companies...brand-high


Such packet drinks are now rarely consumed in Singapore. It is a shrinking market which probably gets the majority of its business during CNY. Packet drinks seem like a 'yesterday product,' and so I'm very surprised with its popular reception in China. Especially when the Chinese have gone from 'no phone' to smart phone.

On a separate thought, perhaps Alain Ong should have marketed Asian Story drinks in China instead. Which led me to wonder, who is currently producing Asian Story drinks, if not Pokka?
Reply


Forum Jump:


Users browsing this thread: 2 Guest(s)