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From a buyers perspective, buyer will just buy from any reputable platform/vendor with the lowest price.
From a sellers perspective, if a brand/product is strong enough, it no longer needs a platform once the fees no longer makes it attractive. This is especially true when the brand owns a physical outlet(instant gratification for purchases) . Setting up a stand alone ecommerce site isnt difficult, the difficult part is getting traffic/conversion.
The platforms relied heavily on subsidizing, cash burning for growth. I would reckon some of the bigger brands may leave the platform if the higher cost burden is passed on to the seller(which is usually the case), this is especially so for higher value purchases. An extreme example would be Apple, they dont need shopee to sell its products.
So what you would see is more and more cheapo china items. Or if a brand is sold by multiple vendors, vendors fighting tooth and nail to race to the bottom. it would still make it a decently good business once all platforms come to their senses.
From a sellers perspective, if a brand/product is strong enough, it no longer needs a platform once the fees no longer makes it attractive. This is especially true when the brand owns a physical outlet(instant gratification for purchases) . Setting up a stand alone ecommerce site isnt difficult, the difficult part is getting traffic/conversion.
The platforms relied heavily on subsidizing, cash burning for growth. I would reckon some of the bigger brands may leave the platform if the higher cost burden is passed on to the seller(which is usually the case), this is especially so for higher value purchases. An extreme example would be Apple, they dont need shopee to sell its products.
So what you would see is more and more cheapo china items. Or if a brand is sold by multiple vendors, vendors fighting tooth and nail to race to the bottom. it would still make it a decently good business once all platforms come to their senses.